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Just checking…
The first thing I think of when I see “NL” is the Netherlands.
Maybe we’ll get some European travel ads now.
Nope, still Bozeman’s and Missoula Montana for me…
There’s also the time factor – I’m unsure how often Google’s adbot searches existing content. This thread has only been ‘live’ for 48 hours.
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How many different things does “NL West” mean to you? I suspect it means just about the same number of things to Google. “NL West”, particularly with “won” in the same sentence, has to be Western US Major League Baseball if you ask me.
Honestly? The first thing it suggests to me is the US West realm of Blizzard’s Battle.net servers, non-ladder.
But if we’re going to talk about which words are near each other, “where the west was won” is not an uncommon phrase, having nothing whatsoever to do with baseball. Your location is just that plus a single two-letter word, and no search index can afford to put too much weight on two-letter words. Now, if you were to stick “NL West” together with a few other things suggestive of baseball, such as “RBI”, or “game”, or “bat”, then Google probably would infer baseball from that.
Right now I’m in Flint, MI, and I’m getting Bozeman ads.
As far as Google ads go-- I set up an account with Google AdSense to promote a website, and the way it worked was: I could submit a number of keywords which, when someone searched for (or mentioned, as is the case here), it would bring up my ad. I could also localize certain keywords. For instance, for a Detroit-based bar website, I could have “Detroit” as a universal keyword for my ad (my ad would appear whenever someone searched for “Detroit”), and then have I would have “bar” be a local (only for Detroit-based IP addresses) keyword.