Sorry if this has been covered - guest; can’t search.
When looking for info on another thread here, I googled the words “magma magnetic”. The first FIVE results are for the same thing, and more oddly, none have a text synopsis. I assume that the seller of the item being offered on these pages paid someone to influence google results - bring the page ranking up somehow. How does this happen (I’ve heard that blogs carry undue influence on PR) and why are there no summaries?
They’re online scientific journals, which probably get a lot of links from grad student web pages.
When Google simply lists a hyperlink such as that it means that the site in question a) disallows it via robots.txt or b) Google has not yet crawled that page however it has been linked to by someone else or c) i believe there is a way to ask google not to put in a site description. probably a meta tag.
So you can do a quick investigation to find out what’s going on. I’ll walk you through the first one. You do a search for link:www.springerlink.com/openurl.asp?genre=journal&issn=0968-5243 to find out who is linking to that site. You get quite a few results. Click on the first one and go to view > source in your browser. search for the URL as it appeared in the Google index. It’s there about halfway down, right below some text in bold that says “MAGMA Magnetic Resonance Materials in Physics, Biology and Medicine”.
This is a library catalog with PR4. That’s pretty decent for all of those outbound links which drain pagerank.
Thanks AE - some new skills to add to my Google repertoire.
A year or so ago, Dan Savage, writer of Savage Love, a sex advice column, ran a contest in which he challenged his readers to come up with an un-named phenomenon or event to which the word Santorum would then be attached. His readers did come up with one - I won’t bother to explain it, but you can look it up. This was in response to some fairly backward political behavior of Senator Rick Santorum, particularly in reference to homosexuals. It was, in a word, retaliation. The next stage was to then invite all the readers of Savage Love to Google the word Santorum until it made it to the top of the list. In a matter of days, Santorum - a term for a byproduct of certain sexual behavior - was the top of the Google list. It was, depending on your point of view, petulant or a great prank. Maybe both. A concerted effort was all it took. That and a committed readership.
I’m a professional SEO. The answer will cost big bucks.