Perhaps, providing that Google clearly states that when I make a search, they’re actually providing advertisments, and not the adresses of the the sites I’m searching for.
Currently, it seems to me that the situation is similar to calling a phone company, asking them the phone number of Mr Jone’s company and being given the phone number of Mr Brown’s company instead, because Mr Brown paid for it to be done.
It’s not “now”. It has always been the case. Each country can indeed decide what’s right and what’s wrong, according to its own laws. Then, Google (or whoever else) has two choices :
-Ignore the ruling of whatever court from whatever country. If said country doesn’t forbid the local IPs from giving access to the internet sites of the condemned company (or if the local market isn’t really important for the company) and if the company doesn’t own significant assets which could be seized in the country, it might work
-Comply with the ruling. But, inevitably, at some point, the company won’t be able to comply with the contradicting laws of every possible country, as you said.
However, what is the alternative? Should Google (or whoever else) refuse to comply with any law? There’s no particular reason that Google should comply to the american law rather than to the french law, for instance, except that there could be more interests at stake by refusing to comply with rulings made by american courts than by french courts (Google assets could be seized, for instance).
Someone proposed that the companies should only comply with the laws and rulings of the country they’re situated. Fine. Now, assume that country X doesn’t forbid child pornography, for instance. I go there and provide online CP for a fee. Would you still want the american laws and court rulings not to apply to me and my company? Should american courts and law enforcement agencies ignore my activity? Would you support such a position?
With internet, we’re in a totally new situation. Beforehand, a company had to comply with local laws or stop doing business there. With internet, a company can provide a service which is illegal in the country where it is providing it, and without any drawbacks, as long as the company is situated in a country where it is legal.
Indeed, there would be a need for some sort of international agreement, but I can’t see it being possible. Even amongst western, democratic countries, there are way too different laws, rules, customs and even public perceptions for everybody to agree on any set of rule.