Say the next thing to come to mind as if you had misheard the previous word.
Example: Pogo —>(from go-go) dancer.
Bail
Edited to add: I almost name it “Emily Litella Word Association”
Spleen (Bile)
Martin
Coo-Coo (Marlin)
Chanel
English
Lily (Lillian Gish)
Putty
woman
Peace not…
Pacifist
Binky
The Brain (Pinky)
Muscles (brawn)
Quiets
Quest ==> Jonny
Jaunty==>adventurous
Useful (Adventageous)
Useless ==> Trivial
Cyrano Jones