In this age of cross national company owenrship, its not just the big multinationals that have had to up their game.
Harley owners might look to patriotism, but somehow forget that Ducati is now American owned.
Ducati used to have a reputation for geat beauty and design, but for reliability definately not.
Ducati never really had the money to invest, and it would be fair to say that it appeared to be a company of enthusiastic amateurs.
US investment has changed many things, the new management team has come in and put right some of the most basic flaws (such as single phase alternators and snapping engine studs) and improved reliability and quality beyond recognition.
It also appears to me from where I am that Ducati still has that enthusiast streak that keeps great design and the balls to take a chance, which is pretty much what the Multistrada is.
Now this is what I call positive American, and to me its everything that Harley has failed to do until very recently.
Ducati have designed sports tourers and urban street bikes - right outside its usual race fare, it took chances and is doing well, Harley has only just started to change with its V-Rod, but the typical Harley owner just does not see this, instead wishing to cloing on to a past an an image.
To many Harley owners the V-Rod is not their idea of a Harley.
True that Harley is very profitable, but they could become so much more if their market would move with them.
It’s their stick in the mud owners that Harley has to please, but if you look at the Harley demographic, the company just has to move on to survive, it has to innovate and take a chance or three, will the next generation of non-Vietnam vets etc want to keep buying the current Harley ?
Maybe, maybe not, not easy to call, Harley designers have about taken the air-cooled large capacity, V-twin pushrod engine as far as they can in the current frame and style, it is now reasonably reliable and things like main engine casting are not the crude agricultural affairs that prevailed through much of the 1980’s(when compared to the Japanese sophisitication)
In my mind, Harley would like to move on, the Buell is a great example, but ultimately the Harley owner is both the saving grace and the curse of the Harley design team.
If Harley is to keep the Japanese machine at bay, it would be better surely to take them on and compete in that market, its the failure of US companies to do this that led to car companies coming under such pressure.
This the Harley owner does not seem to see, insisting that everything have a particualr shape, that lessons cannnot be learned from the Japanese, that such machines should be denigrated and that this is patriotic.