Reading the Wikipedia article, Jostens also supplies the Super Bowl championship rings.
I’ve heard of them but never had one. I don’t remember Lane coming to my high school. I graduated in 69 – maybe they started it later when they started getting desparate??? My mom didn’t have one, but she did have two small ones that I inherited. When she was much older (in her 40s or 50s?), she actually bought herself one. It was handy for storage, but I think she probably always wanted one, and she was too poor growing up to get one. Her parents were immigrants, and she said over there (Hungary) women were expected to have enough linens to go an entire month without laundering (i.e. you had so many you’d change them and let them pile up –not that you’d not have fresh linen for a month).
I always understood trousseau as the term for the clothing a woman had when she married – especially things like peignoirs. 
I can remember seeing Lane ads in magazines well after I was out of school, but I haven’t seen one in donkeys years.
Technically the term “trousseau” can refer to all the accumulated dry goods a bride brings into her marital household, including the household linens and crockery. But it’s also often used to refer to specifically bridal clothing, including what is sometimes called “honeymoon underwear”.
Now that most of the traditional function of the trousseau has been displaced to the wedding gift registry, I guess there’s less need to agree upon exactly what items it should include!
All the girls in my mother’s high school graduation class got a bureau-top little cedar chest for holding gloves or small memorabilia. Along with that, they received a catalog of cedar chests from Lane. She attended a private Catholic high school. The public school kids did not get these boxes. That was in 1952. Mom used her box to store her gloves, still worn to church and elegant parties at the time. Mom did not come from an elegant family but some of her friends did, plus proms and weddings required gloves at the time.
Mother did get a cedar chest from her parents as it was considered a traditional graduation gift for girls at her school (some got cars instead). She used it all her life to store out-of-season clothing. It now belongs to my niece as I already had inherited my grandmother’s.
Come to think of it, although it’s not the same thing, I remember my mother in the penny-pinching 1950s turning worn sheets “sides to middle”, to keep them going for a few more years (and as I remember they did have a ridge down the middle, being of quite a thick cotton).
I was always creeped out by “hope chests” and other symbols of the Unspoken Plan (“You’ll go from being a man’s daughter to being a man’s wife… unless you end up as a …gasp… spinster!”).
My mom has said so many times that she would’ve loved to become a scientist “but that just wasn’t done in my day.” Instead she became a secretary, then a housewife. And hated it.
So, a pox on thee, Lack-Of-Hope chest!