Have you heard of Powur (solar panel installation company)? Your experiences with home solar, and some adjacent questions

A friend of mine is a Big Deal in the Sales Department at Powur, a company that pimps solar power. The way Tom explained it to me is that, the customer pays nothing except for maybe some trivial pieces of electrical equipment that may cost a few hundred or less. Powur installs the panels on the customer’s roof, and the company owns the electricity generated. The customer buys their electricity from Powur, supposedly at a greatly reduced cost. Thing is, Tom won’t give me real numbers without giving him an electric bill (so he can analyze the kilowatt hours used, the local utility’s rates, etc.). And I can’t give him one of my own bills, because he was remarkably straightforward with me (for a salesman) and told me that my southern exposure wouldn’t make solar feasible. *Aside: this is the first, and may be the last and only, time that a salesman has actually declined to sell me a product.

Now, I know that if you just buy solar panels off the shelf (so to speak), you own 100 percent of the power generated. Best-case scenario: your panels generate just enough electricity to power your home, and your electric bill is $0 (not counting service fees or whatever). Best-best-case scenario: your panels generate more power than you need, it goes into the grid, and you actually get paid by your electric company. Worst-case scenario: your panels don’t generate enough electricity this month, or you use more than your panels generated (because it’s winter and low sun, and you use more power to heat your home, or whatever), and you buy the rest from your power company.

With Powur, there is no local electric utility involved in the customer’s end of the transaction. Powur is the electric utility, and you buy from them. Again, I can’t get real numbers, so I’m going to use 60% savings as a starting point. That means that if I lived in Central Illinois (where they are expanding bigly) in a ~1100 square foot, well-insulated house with electric heat, my electric bill in the summer would be ~$150, in the winter ~$250 if I bought off the grid. With these savings, I’d be paying ~$60 in the summer, ~$100 in the winter.

So here’s the thing: if it sounds too good to be true, it probably is, and all that. And I figured out the scam (OK, so maybe “scam” isn’t the right word, but you know what I mean): the customer actually is buying their solar panels from Powur. It’s disguised at the monthly electric bill. So if I contracted with them, I’d effectively be buying the panels at ~$80 per month for ~25 years (about how long the panels would be expected to last, or approximately $25k when all the dust is settled. That’s probably a good deal more than I would pay off the shelf.

HOWEVER, to pay off the shelf I would need to put money down and get financing, whereas with Powur I just sign on the dotted line, Bob’s your uncle, and within a few months I’m paying less for electricity and there’s no loan on which I can be late and/or default. The bank can’t repossess your solar panels, but your electric company can easily cut you off.

So with all of that out of the way: is this a scam, or even a not-very-good deal? Does anyone have any experiences with this company and/or with home solar generally?

ALSO: I’ve read that Powur is a MLM. That doesn’t appear to be true. My friend Tom stated that, yes, if I join as an Appointment Setter, he gets a referral bonus. Whatever salesperson I set the appointment with, Tom or otherwise, gets the lion’s share of the commission but I get a cut as well. But unlike the MLM model, this doesn’t bank on me pulling my friends or family into the scheme and selling product to them/convincing them to sell product. Nor does it require me to host parties or any of that shit. The job, from where I sit, appears to be no different from any other entry-level sales job that sells a legit product legitimately. In fact, don’t most sales operations funnel some percentage of junior salespeoples’ commissions to the senior salespeople who recruit/mentor them?

This recent thread is about everything about home solar. With plenty of experts weighing in. You might learn a lot reading that.

Everything that is, except Powur, an outfit at least I’ve never heard of. Although I will say that most solar power-related companies are local or regional, not national. Powur might be huge in MO where you are and not available at all in KS or IL.

The general shape of the business arrangements you’re talking about are not uncommon. But like any other deal aimed at consumers in an as-yet unregulated industry, there are at least as many abusive deals as there are honest deals.

And that’s before we get to the outright scams like MLMs where there’s no honest intention to deliver the product as promised.

Actually it’s the opposite. They’re not available in MO (at least, not my part), they’re yuge in Illinois. And they hire sub-contractors to actually install the panels, which, to some Redditors, is a big red flag.

According to this site, Powur is a MLM energy company. Their “ambassador” program aims to get people to join and receive $1000 for a successful “lead” that results in someone else paying to get a system.

Another cautionary note: they’re known for using subcontractors for installation, which suggests customers might wind up with less than pleasant dealings with these folks, with little recourse to Powur.

Forgive my ignorance, but I’m not really seeing how that’s an MLM. I’m pretty sure other businesses that rely on sales do a similar thing. MLMs are a different beast entirely because they rely on the schmuck roping their friends and family into it. The job Tom is offering me, Appointment Setter, is basically a Sales euphemism for Guy Who Generates Leads And Feeds Them To A Real Salesman. Again, I think this is a thing that a lot of legitimate sales-based businesses do.

Or am I wrong?

“Guy Who Generates Leads And Feeds Them To A Real Salesman” is “the schmuck roping their friends and family into it.”

Would yoo depend on strangers wandering over to your house to ask about your solar system, or actively proposition randos on the street to get that alleged $1000?

It sounds like Powur’s compensation scheme wouldn’t fly in Canada.

Does this salesman talk about family members and friends being happy customers?

On the technical side, yeah, that thread that LSLGuy linked to has a lot of info.

On the buying side, there ARE different ways of buying solar, sometimes even from the same company. It’s not really clear what Powur is offering you; do you have any specific paperwork or a plan name or anything to share? Their website is remarkably devoid of information — probably on purpose.

Solar leasing is a thing (though rarely beneficial since solar is pretty cheap now to begin with; aside from shading, the primary factor limiting ROI isn’t financing but how much your utility will pay for your generation, which is usually a result of your particular state’s regulations). Adding leasing on top of that just complicates the financial waters a bit, and basically you end up paying less upfront but more over time. If your credit is good enough, you can usually get a better deal just getting a loan to finance the upfront purchase and own your solar system. When you lease, the lessor pockets the difference between that financing cost and what they sell you the power for… that’s their margin. It may not necessarily be a scam, but it’s rarely the better option.

Additionally, in Illinois in particular, there is also something different called a “Alternative Retail Electric Suppliers (ARES)” marketplace, where different companies can offer you electricity at different prices, sometimes but not always beating the utility itself. The catch there is like credit cards: they might start you off with a low per-kWh fee but then ramp it up after some time. Again, not necessarily a scam, but some people do get ripped off especially if they just fall for the upfront marketing and never bother to check their rates after a while, only to find that it’s become much higher than what they initially were sold. They prey on consumer indifference and lack of attention to detail, but if you are super careful with them, you might be able to save a few cents on the kWh. Last I lived in Illinois though, power was so cheap to begin with that it’s not really worth it to try to hyper-optimize like that.

It is not clear to me which of those Power is offering you, if either, or it may be some other complicated scheme altogether.

Lastly, though, on the selling side, I have to say that Powur itself looks shady as hell — even more so than the already normally-quite-shady cottage solar industry. For starters, I do think they are a MLM. Check out their funding page for an idea of what their actual business is: https://wefunder.com/powur/, or this reddit thread. It’s less of a solar company and more of a sales company:

In 2019, we revolutionized the solar industry with the introduction of our COGS pricing model, and a platform designed specifically to serve the top individual solar sales professionals. We cut out the middleman, we gave solar sales professionals industry leading commissions, access to financing and equipment, and all the tools they needed to acquire customers.

As you will see, we believe we are at the forefront of a brand new model enabling solar contractors to scale with Powur. This is an untapped opportunity that is perfectly timed as solar contractors struggle with tighter credit lines for equipment, less access to financing, and an increasingly complex market they are forced to navigate. We have a vision to service the long tail of solar contractors and massively expand the customer acquisition & fulfillment capabilities of the Powur Platform.

Their business is the platform enabling salespeople to sell their own solar, recruit other sellers, etc. It definitely looks like a MLM, or at best some sort of Frankenstein franchising model.

Their complaints make it pretty clear that don’t really care about customer satisfaction: Powur | BBB Complaints | Better Business Bureau Numerous reports of botched setups, and they mostly just shrug it off and disclaim responsibility. Keep in mind that the BBB is already a pretty rigged system, and despite that, they still couldn’t be bothered to handle even those complaints well. Their TrustPilot rating is poor: https://www.trustpilot.com/review/powur.com

I would definitely not buy or lease anything from this company.

Run, don’t walk, away from this. If Tom isn’t being upfront with you about how this works, either he’s too deep in the trap himself to recognize it, or he’s being a terrible friend… Either way, please don’t get roped in yourself.

Solar in the US is a very difficult business to be in, with cutthroat margins and an over-reliance reliance on overseas suppliers, along with being subject to the turbulence of ever-changing tariffs, tax incentives, rebates, and each state’s differing regulations. It is very difficult for smaller outfits to survive, and the big national companies often make money not so much on the solar equipment itself but on various financial instruments on top of that solar. They sell marketing and monetary instruments disguised as green energy. Powur appears to be one of the worst of that type of predatory financial company… don’t fall for it.

If you want home solar, read that other thread, research good equipment options, find a local installer and visit their facility to make sure they actually exist as a physical installation company and not a virtual sales platform like Powur. Read reviews and ask neighbors, and get a quote and compare that quote with others. There is nothing “magical” about solar pricing, and if somebody is unwilling to even get you a quote upfront, there is some sketchy financial shit going on that you’d do well to avoid. If you’re completely lost about all this, Google’s Project Sunroof will show you many local options with just an address: https://sunroof.withgoogle.com/ It’s a good starting place.