I need a copy of the Johnson’s Wax radio jingle from the 1940s. I haven’t actually ever heard it, but we have tried listening to mp3s of the Fibber McGee and Molly show, hoping to find it. Any help would be greatly appreciated!
Are you sure they had a jingle? In Fibber McGee and Molly, as with lots of radio shows of that era, the way the sponsor got mentioned was by having the main characters talk about the product, as if it was a normal part of the dialogue, during the course of the show.
yes it it very true that in many radio shows back then the sponsor product was part of the show dialog, though no one did it better than Fibber McGee & Molly. it was 15 years (all of the 40s) of that very punny show.
I don’t ever remember hearing a Johnson Wax jingle. Harlow Wilcox always tried read the copy straight and Fibber managed to “break the fourth wall” by integrating the commercial into the general goings-on of the show. The King’s Men would usually sing a popular song of the day, though I think they occasionally altered the lyrics to mention Glo-Coat as a gag.