I’ve noticed this on website that want you to sign up for their email newsletter, or create an account, or allow them to give you notifications, or whatever. You’ll get a popup that says something like:
OPTION 1: Yes, I want to sign up for your newsletter.
OPTION 2: No thanks, I prefer to be kept in the dark.
…as if they’re trying to shame you into doing what they want you to do.
Best I can come up with is “sign-up shaming,” but that’s unwieldy and only covers one aspect of the phenomenon.
I think that’s just called “passive-aggressive marketing”. Old as time and the mark of a product that can’t survive on word-of-mouth.
Yes, I want to save money! / No, I don’t want to save money
Enter your email for a chance to win ____! / No thank you, I don’t want free stuff
Sign me up, I love kittens / No, I don’t love kittens
My Favorite recent one of these was when Twitter’s app put up a message saying that Twitter wanted more permissions to my phone and contacts to “better serve me blah blah blah” and the two options were YES and LEARN MORE. F You Twitter.