A few years ago, I read somewhere that higher chocolate prices were the reason Hershey came out with Air Delights–chocolate pieces with air whipped in to increase the volume. I suspect, though, that the bigger motive was the popularity of rival Mars’ Twix bars. According tothis, the Cookie Crunch bar is the most popular product launch Hershey ever had.
I have eaten the Cookie Layer Crunch bars and won’t eat another, simply because they’re so delicious, I have a hard time stopping. As in very hard. As in “I was only going to eat one section of this. What happened?” hard. I try to walk past them very quickly at the supermarket. Oh, and I had the caramel variety. You won’t be sorry. Well, you might, when gazing ruefully at the empty package.