I read Kristof’s article before the OP was posted. I’m a bit ambivalent about the column.
I’m not sure why Kristof highlighted World Vision. Undoubtedly, WV does a lot of good. However, I have a lot of experience in this area and there are other large international relief organization that, in my estimation, are more effective and far more efficient. Two that immediately come to mind are Catholic Relief Services and MSF/Doctors Without Borders.
First, do a Google search for the images of their headquarters. CRS and DWB operate out of very spartan facilities while WV is almost luxurious. DWB in New York operates on one floor of an office building where they get a huge break in the rent.
Second, do some research into the CEO salaries. WV, about $400k,- CRS, about $200k, - DWB, less than $100k. (In the world of private industry CEO salaries, for the competence that is required to run organizations this big, they are all underpaid. I just present this for comparison.)
Third, the sponsorship of a child is a great fund-raising tool but is not really the best use of resources. For instance, if you can’t sponsor every child in a village, it is better off to just help the village. A $500,000 water project that transforms a region and makes it self sufficient can be far more effective than making sure some number of children get fed and receive medical care.
This is not to dump on WV. Certainly, they do a lot of good things. Also, thankfully, these days there is a lot of cooperation between relief organizations that may not have existed in the past. Kristof probably chose WV to shine a light on the goodness of many people that see themselves as evangelical. He may have also wanted to embarrass those evangelicals that rarely demonstrate a social conscience.
This is a delicate topic for me so don’t think I’m taking on Kristof or World Vision. Nothing should be construed as an excuse not to give. It is important to give more, not less.
Note: Proselytizing connected to relief aid is becoming a thing of the past. For instance, CRS, despite the image that many would assume about it, does not proselytize. The amount of work they do in countries, areas and villages that are not “Catholic” would amaze you. No money goes through the Vatican. Many of their employees are not Catholic. The LDS church is a benefactor to CRS. Evangelical organizations cooperate with them all over the world. In Cuba for instance, the government has no interest in caring for AID’s patients, that’s left to organizations like Caritas Cuba which is largely supported by CRS. I use CRS as an example. There are multiple other fine organization out there that are similarly working in the same manner.