I would tend to disagree, based on my personal experience. I’d always heard that as well. My house has a thermostat in every room. When I am alone in the house, ALL thermostats are backed way down. The drop in power consumption is of course immediate, since they are electric baseboards. The heat comes up immediately as well, when the thermostat is turned up.
Instead of having “zones” in the house to deal with, I just turn the thermostat for my office up a bit, and I’m fine. The cats aren’t exactly freezing to death upstairs, but the house is cooled down overall during the day. I know that people can do setbacks on any heating system, but I cannot think of ANY heating system that would be as room to room efficient as electric. Why? The whole “Zones” thing I mentioned up there. If I am in the office downstairs, it would likely have been only one room in a zone in the house’s heating system. Probably since I live in a split-level house, where there are now 4 distinct “floors” we live on, my office would be on a zone with the bathroom, and bedroom on this floor as well as the heating unit in the mudroom down the hallway on the way outside. For me to be comfy, the entire floor would be heated up. Hardly necessary, and since I have electric heat, only my office gets turned up a bit. The rest of this level, in addition to the other areas in the house, are turned way back.
There are other factors. I’ve been in this house for 11 1/2 years. For the first 8 years, my TOTAL maintenance costs for my home heating system were exactly 20.00. That's right. Not per year, but total. I had a circuit breaker fail, and I bought a new one, and replaced it myself. A few years ago, one of the baseboards wasn't coming on. Turns out a wire was wearing. I felt it was a bit beyond me to suss out what the issue was, so we had an electrician in. No mess, no fuss. The wire was replaced. The visit probably cost me about 150.00, because the fellow was here a few hours.
I have no yearly cleaning. No oil deliveries ( or gas, for the house heat at least ). No pumps, no circulators. No dry forced air. No potential for molds to grow in air ducts. In the springtime, it takes me quite literally 60 seconds to shut down the entire heating system. I drop the breakers to Off, and voila. There is no voltage going to the heating elements in the house. When it gets colder in autum, I flip the breakers back on.
In my humble opinion ( I know…heh…wrong Forum ), electric is absolutely more cost effective. As for the bills, my average summertime bill is 100- 150. My worstcase wintertime bill was this past month, when we had sub-zero temperatures for a week or two at night, and single digits without reprieve during those days. My electric bill was 450.00. That’s titanic- but I keep it in perspective. We are wearing thick winter clothing, that electric bill also reflects more time spent firing the electric dryer. And, the weather was record-breaking. My average wintertime electric bill is $ 250-300. Of course, this also includes a house with teenagers who would rather have anaesthetic-free surgery than turn off a lightswitch or computer. 
Cartooniverse