I guess it’s possible that, in the current tight credit market, dealers might prefer cash, and be willing to give a discount for it. But i sold new cars for a year in Australia in the early 1990s, and having cash got the buyer no consideration at all. In fact, we made more money if we could get the buyer to finance through GMAC. I lost count of the number of buyers who would ask “What sort of discount for cash?” and whose jaw would drop when we made clear that having cash was pretty much irrelevant.
Just about all of this was true when i was selling cars, and was the main reason i got out. One thing i never did, though, was to put something in the contract that the buyer had not explicitly agreed to.
This also was pretty much true in Australia. Our used car division made much more for the business, per sale, than the new car division did. And that was in the age before internet comparison shopping and invoice research.
One aspect of car sales that gets very short shrift in movies and such is business or fleet sales. When i was selling cars, about half of my customers were companies (some small, some quite large) that purchased vehicles for their sales staff, their executives, etc., etc. Selling to these guys was generally a low-profit, low-maintenance situation. They would call me and ask for a quote on a particular type of vehicle, and would call two other dealers as well. All three of us would fax the quote to the company’s purchasing officer, and the lowest price would get the business. As i said, not a very high-margin deal, but also one that cost the salesperson very little in terms of time and stress.*
Because that’s the other side of car buying. I’m perfectly happy to admit that it’s a sleazy, dishonest industry in many ways, and i’m very happy that i got out of it after only a year. But the fact is that customers are just as prone to lying and exaggeration as salespeople are, and i soon lost track of the number of times a “buyer” fed me bullshit about his trade-in, his credit, his budget, or any one of a dozen other things. Part of this, of course, is the industry’s fault; it has developed such a reputation for dishonesty that people come in ready for the worst, and ready to be dishonest themselves. But the fact is that plenty of regular people will do and say anything to get what they want, and this doesn’t just include car salespeople.
- It’s worth noting that some dealers split the sales department into personal and fleet/business sections, but ours did not, and every salesperson in our dealership had both retail and business customers.