How can a cartoon cause a seizure?

How can a cartoon cause a seizure? Electric Soldier Porygon, an episode of popular Japanese cartoon Pokémon caused over 700 children in Japan to have seizures. How can flashing lights cause seizures like that? Do you already have to have epilepsy?

Scientists probe cartoon seizures

Here’s a level-headed article about the whole thing: http://www.csicop.org/si/2001-05/pokemon.html

And Snopes has the clip and says no. http://www.snopes.com/radiotv/tv/seizure.htm