Dragging this kicking and screaming back to the OP, here’s my personal take on the subject:
1) Message The Republicans controlled the message from day one. All they had to do was to continually release stories for the Democrats to deny, and watch the Dems use up all their money and time in refutations that only further hammered the original message into the minds of the voters. Kerry never took the initiative. Bush had piles and piles of old and new issues that could have been used to convince voters that Bush was unfit for office, and yet all we got was a few feeble efforts that never got anywhere.
Fault: The Democrats. All political campaigns are propaganda – why aren’t the Dems better at it?
Which brings us to:
2) Media Let’s face it: high-quality journalism is roadkill is America: dead, stinking, and consisting mostly of disgusting smears. Despite the “liberal media” meme the US media are controlled by an increasingly small number of corporate entities with a vested interest in the current administration (witness the handout of digital licenses, for one example), and reporters (even those who tend to be leftist) are too chickenshit, too incompetent or too lazy to ask tough questions of those in power. With the GOP feeding stories to the media they just report without question, the American public have no hope of getting any sort of objective, rigorous news.
Fault: The media. Develop some critical thinking skills, people, or get the hell out of the news business. If you want to just parrot what the government tells you, move to Zimbabwe.
And on to:
**3) Fear ** You can’t go wrong with fear as a motivator. It bypasses the rational faculties and goes right to the gut. The Republicans know how to use fear to their advantage. The Democrats don’t.
**Fault: **The Republicans for spreading fear beyond any reasonable level. Those members of the public who fell for it unquestioningly. And the Democrats for failing either to counter the GOP fearmongering or to do their own.
On which point:
**4) Policies ** The Republicans have got the whole “bread and circuses” thing down pat – except that it’s “tax cuts and wars” these days. AFAICT the GOP policies are “Vote for us: we’ll protect you from Saddam, terrorists, WMDs, gays, French people, non-Christians, higher gas prices and Democrats.” It’s a warm, fuzzy kind of platform.
And the Democrats? “Vote for us: we’re not Bush.” Hmmm… Doesn’t really grab you, does it? The anti-Bush voters were already in the bag, and for everyone else it’s utterly uncompelling.
So…next time. The Democrats need to be proactive about controlling both their own image and their opponent’s image. They need to define the debate early and come up with some coherent policies on the issues that people care about (rather than the issues they *think *people should care about). And they need to be aware what it is people who aren’t already hardcore supporters *do *care about.
The media need to grow some balls (yeah, like that’s gonna happen) and hold politicians’ feet to the fire regardless of their political affiliation, and they’ve got to stop blindly swallowing everything they get fed (particularly by the GOP).
And the electorate? We need to demand more. From the Republicans, from the Democrats, from the media, and from ourselves.
Will any of this get the Democrats into power? Who knows? But it’ll certainly make life harder for the neocons, and raise the overall level of debate. Both of which, IMO, are good things.