This one I actually know. When my wife was in the hospital when my first daughter was born, her roommate was a commercial actress. Our daughter was so striking that she encouraged my wife to bring her to auditions. Here’s the dope.
First of all, all (or most) babies are cute. Looks have very little to do with anything. The thing directors and casting agents evaluate is separation anxiety. They will be filming the kid away from its mother or father, and if the kid will start crying or reaching out, it is going to be very expensive. I’m not surprised by the nepotism - since all babies are equal, why not go with one you know?
My daughter didn’t separate all that well, and didn’t get an acting job until she tried again when she was 10.
It is true that newborns are played by older kids - there are either laws or union rules or both about this. And yes twins are nice, but rare enough so that it’s a problem not being a twin.
One warning. Many “talent agencies” for babies are scams. The scam is that they direct you to an expensive photographer to take head shots. The “agency” gets a cut. In fact, babies don’t need head shots, since they change appearance so quickly. My daughter’s manager used to be a child actor, and he was very proactive on warning people about this.
We went undercover to one such place in NJ, later shut down. They gave their pitch, and then separated the parents and kids, one to a room, clearly so that each and every one could be told how outstanding their kid was. (Our daughter was the oldest there by far, and already professionally represented, so we hoped they’d tell us she was no good.
) NJ law requires that you tell people what percentage of clients get jobs. They showed us a contract, very quickly, then yanked it away. Then they made the mistake of leaving and we found another in the drawer of the guy’s desk. The odds are overwhelming you’ll never get a job, of course. They never actually told us the odds were there, and we would have never seen it if we hadn’t pilfered a contract form.
What they do, and all they actually say they do, is to send pictures to agents. Agents do look at every picture that comes in, so you can send a picture yourself with better odds, since the agents know who the scammers are.
Now one of the kids on the Cosby show actually got a job through them - and then split as soon as her parents figured out what was going on. Our manager represented her, in fact, and he was pretty amused when we told him that she was being used as the success story.
Sorry for going on so long, but I feel it is my duty to warn people about this.