Familiarity, or the idea of it, is the reason people stick to customary measures in the U.S. They think they have a “feel” for how big or small the units are. I used to ask my students to estimate a couple of things for me and write them down on a card, anonymously. I’d take the cards and write the answers on the board. The two estimates they gave me were their height in feet and inches and in meters, and how far they lived from school, both in kilometers and miles.
The answers revealed most of these ninth-graders had no idea of the size of the metric units. I’d get answers of 5’6" and 10 m for height and 5 mi and 1/2 km for distance. I’d also get ones in the other direction, such as 5’8" and 1.5 m for height and 10 mi and 250 km for distance.
I attribute this lack of knowledge, even though the kids had been taught SI units for three years by then, to two things, mostly. The first is reinforcement of the customary units on road signs, billboards, mi/h on speedometers, products sold by the pound, and so on. Only liters (usually 2 liter bottles) are encountered daily by most freshmen in high school.
The second is lousy examples given in school that don’t really fit students’ out-of-school lives. The classic example of a gram is a paperclip. The only place many of my students ever see paperclips is at school. They just aren’t used in most households, and kids don’t give a rat’s ass about paper clips! A better example would be a dollar bill. The students are told a kilo is about 2.2 lbs. A better example is to tell them a half-kilogram is just a bit bigger than a pound. Even better is to tell them a liter of water is a kilo, so a 2 L Coke is going to be a bit more than 2 kg, because of the sugar and the bottle.
Marketing people got 2 L soda bottles accepted in the U.S. by pushing the idea that a liter was a bit bigger than a quart. Maybe the next thing they should do is market stuff by 500 g packaging at the pound price, since 500 g is about 10% more than a pound.
My opinion of the metric system? It’s great! Don’t believe me? Do the following word problems with only pencil and paper, and get back to me.
What is the area of a rectangular plot measuring one mile, four hundred yards, two feet, and five inches long by two miles, 1289 yards, one foot, and three inches?
What is the area of a rectangular plot 1.97579 km by 4.39773 km?