I’ve got a friend who wants her business name to be among the first to show when someone puts it into the google search engine. She asked me how this is done like I’m supposed to know. :dubious: I told her I’d look into it. I have some friends who are internet whiz kids but I thought I’d try here too since I have found that soliciting a wide variety of opinion tends to broaden one’s horizens when it doesn’t lead to confusion, apathy and despair. Can this be done for free or is she going to have to pay someone?
People have tried gaming Google, but it’s hard and Google usually takes steps against it when they find out.
The only sure ways are either to pay for an ad to appear when certain keywords are entered or to be the leading business in that category, the one that the most people link to.
Of course, if her business has a unique name, then it should come up first if people type in that exact name, but I’m assuming you really mean she wants to be first when someone types in the generic name of the business category.