[QUOTE=Fear Itself]
By this logic, they should sell below the cost of production in Zimbabwe, if that is all the market would bear. So long as the profit on sales in other countries subsidize the difference in Zimbabwe, it is all profit. Somehow, I don’t think the stockholders would agree.
[/QUOTE]
No. That’s wrong. If they are selling above the cost of production in Zimbabwe, each additional sale would increase TOTAL profit regardless of other countries. If they are selling BELOW the cost of production in Zimbabwe each additional sale DECREASES total profit regardless of other countries. This isn’t about using one country to subsidize another, this is about the fact that there’s one-time cost and there’s cumulative cost. Each sale has to at least cover the cost of that one sale. You may include the development cost in that, but that makes the calculation difficult because development cost per unit depends on total number of units sold.
Let’s take an extreme, fake, but simple example:
It costs $500 to develop a drug. It costs $1 to make one unit of the drug after it is developed. The manufacturer has access to two markets
USA: Where 20 people are willing to pay $2 per unit. Where 10 people are willing to pay $45 per unit. 5 people are willing to pay $80 per unit. 0 people are willing to pay $100 per unit.
Zimbabwe: Where 1,000 people are willing to pay $2 per unit. 5 people are willing to pay $5 per unit. 0 people are willing to pay $6 or above.
The optimal price strategy (using only the prices listed) is to sell at $2 in Zimbabwe and at $45 in the US, with total number of units sold being 1010, with total revenue being $2450 and total cost being $1510, yielding a profit of $940.
If the price is $2 in both countries, the revenue is going to be $1040, total cost $1520 and you didn’t even break even.
If the price is $45 in both countries, the revenue is going to be $450, total cost $950, and you didn’t even break even.
See the benefit?