In this article, Michael Jordan’s son is jeopardizes Univ of Central Florida contract with Adidas by wanting to wear Daddy’s Nikes.
Adidas has $1.9 Million exclusive contract with the Univ of Central Florida. $1.9 Mil to University of Central Florida??? And UCF/Adidas contracts possibly jumps to $3 Million.
How much exposure could UCF give Adidas? Networks are not jumping through hoops to get UCF on TV.
If UCF can get $3 Million, how much are the bigger schools getting? Florida, LSU, USC, Ohio St, etc. Notre Dame is one of the Adidas sponsors. Nike has its schools as well and I see many teams wearing Under Armour apparel. I am sure Reebok has it clients as well.
A whole lot of money. Nike and Adidas also sponsor AAU leagues, high schools and what not. It’s all to foster brand loyalty. Hereis the contract for the University of Michigan’s deal with Nike.
UCF is one of the three largest universities in the nation by enrolment. 50,000 students are seeing Adidas logos plastered on stuff every day, and there’s no better time to lock up customers than when they’re in college.
UCF football and basketball games are on ESPN a dozen times a year, plus regional network broadcasts.
Perhaps more importantly than any of those things is the fact that UCF is a huge school with a huge athletic budget in one of the three top states for athletic talent, and while its football and basketball programs are mid-level at the moment, they’re going to get much bigger and much more successful over time based on funding alone. Never hurts to have a foot in the door already when something is growing.
I watch a lot of CFB and CBB, and I don’t think the I ever seen UCF on TV. Of course I live in the midwest. In fact, I am not even sure of their nickname, and I could tell you every nickname of everyteam in the BCS conferences, plus most of the smaller schools. I think it might be the Knights or the Black Knights, but I am not sure.
$3 Million is about the range that I thought the bigger schools would get for wearing Nike, or Adidas gear. I thought smaller programs would get about $500,000.
I know UCF is a very large school and Florida is rich in talent. But Florida already has 4 BCS schools and two other Div 1A schools (UF, FSU, Miami, South Florida, FIU, FAU).
Knights (formerly Golden Knights). They were independent in football until 2002 (and in the Atlantic Sun Conference for everything else), when the football program joined the MAC; since 2005, they’ve been in Conference USA, and that’s when the current Adidas sponsorship deal was inked. I’d be surprised if you had seen them on TV, or at least if you remembered doing so; they’ve only been on national TV for about 5 years, and have only made the NCAA tournament once since then.
Florida turns out a roughly equal number of NFL players to California and Texas, despite the population disparity, and they support more than 4 BCS programs each. In any case, FSU and Miami are not exactly the powers they once were, and the population of Florida was until recently growing faster than that of any other state except Nevada.
Just FTR, Miami is currently in the top 10, and should be favored in the rest of their scheduled games this year. As I pointed in the CFB Oct thread, the ACC Coastal Division is highly competitive and could get two teams in the BCS mix.