Sometime last year, I was introduced by a friend to the music of M. Ward. This is a singer-songwriter with a very folksy, quirky style, a great voice, excellent instrumentals, the works. However, he is not handsome. He looks like a cross between Adam Goldberg and Paul Giamatti. His chin weak, cheeks puffed and scarred, he is sort of aggressively un-handsome. Not ugly, per se, simply homely looking.
I have to wonder if he would be more popular if he looked something like Jack Johnson, who is obviously a big hit with the girls and a nationally-known and famous popster. Johnson has terriffic looks, like a Frat boy or a pro actor. If M. Ward had these looks, do you think that his popularity would soar?
Obviously Johnson and Ward are in different leagues - Ward plays to an alt crowd, collaborating with people like My Morning Jacket and Beth Orton. Johnson is the toast of the college campuses and people who drink on Saturday but smoke grass on Sunday, or call California “Cali” and wished that they lived there. Obviously I’m generalizing. But the music world is filled with generalizations. I have no doubt that if Jack Johnson looked like M. Ward, his popularity would not be a fraction of what it is now.
There seem to be some areas of music where looks are more important than others. The world of R&B, kiddie-punk-pop, contemporary country and college rock are obviously biased towards those musicians who look good - how many popular acts of these genres can you think of whose members don’t at least look good, and at best, look like pro models? Wraith-thin with dark eye shadow and scraggly hair, the pop-punk crowd and Panic at the Disco-esque acts are all trying very hard to look pretty.
Hip-hop and indie rock seem, to me, to be more forgiving of variations in terms of the looks of the musicians. There are many popular rappers who are just plug-ugly. Likewise, the men in Modest Mouse look like hard-core slackers and burnouts, and none of them are very good-looking men. Grandaddy, who are fortunately gaining recognition, look like programmers and lumberjacks. Many indie groups, in fact, from Broken Social Scene to the New Pornographers to the Decemberists, look like geeks who wouldn’t get noticed in a grocery store. I’m not just saying that they dress poorly - their faces, often times, are simply not handsome and look homely.
For women, there is definitely a hardcore bias towards the looks. Of course, this is a more general fact of society at large, but it certainly translates into the music world too. If you think it’s hard to come up with the name of a popular male entertainer who is homely looking, try doing so with a female. Besides a few pleasantly-plump R&B gals, there seems to be a requirement that you have to look like a model in order to be a success.
Is there an unwritten rule in the music industry that you have to be handsome, beautiful or sexy to reach the pinnacle of success? Or is music truly a meritocracy?