Wow. That’s the first time I’ve ever had an OP eaten on me. Luckily, it’s still in the clipboard:
This is something I’ve always wondered about. I mean, you hear the dollar figures for the big cases (e.g. MS paid something like $25 million to get the rights to “Start Me Up” for their Windows 95 commercial), but what is the average rate for a hit song?
Also, do these rates differ according to where the song is going to be placed? I can see how they’d charge more to let their music be used in a commercial than a movie, but what about movies vs. video games? Or TV? Do small, locally-owned businesses tend to pay the same amount as multinational corporations if they need a particular song? Do makers of potential hit movies pay less/nothing for the music, since its inclusion could be seen as promotional for the band? If yes, would the chances of this change depending on the song’s prominence in the movie?
Also, how do the rates for hit songs by popular artists compare to, say, one-hit-wonder songs? Or songs that were never popular at all? Did Volkswagon get “Da da da” dirt cheap?