suppose a new firm enters a crowded marketplace - a certain Dr. John Doe MD has just put up his shingle in a new city that he moved to. So, now he probably wants to convince a whole bunch of locals to start buying his services instead of buying services of his competitors or just doing without. Where I live, this task seems to call for an ad showing the guy with a big smile and an impressive list of degrees and specialties, printed on cheap paper in a yellow pages type tabloid magazine. Sometimes they also use billboards.
Now, suppose Dr. Doe wanted to be more innovative about how he goes about advertising. Could he let’s say create a website that would document the various medical cases he had to deal with in impersonal medicalese jargon (48 year old female had trouble to walk two blocks, I prescribed so-and-so, then two months later switched to cheaper generic, and now she is running marathons; overall she paid this much in cash and her insurance paid that much) as a way to give prospective patients an idea what they are getting into, what his philosophy in treating people is and so on?
Would that get Dr. Doe lose his license? What sort of info an MD is and is not allowed to openly disclose / advertise about his practice?