How much weight do you give endorsements?

I think the main reason endorsements don’t matter is that the person doing the endorsement doesn’t matter. If it’s a friend or someone I trust, I can be swayed, though only if their stated positions or record didn’t already clinch it for me.

BTW, I take an absentee ballot and Google every single candidate. I assume they’d rather me do that at home. No point in then going and rewriting my votes at a polling place.