For the zillionth time, I’ve received an email from the NRA urging me to buy the wine that they’re selling. Yes, the NRA is constantly pushing wine. It’s weird, isn’t it? You’d think that the NRA’s demographic would respond more to beer or whiskey. I mean, for some reason, the majority of gun enthusiasts who share a social standing with me are extremely obsessed with craft beers, and expensive Scotch. This would be the upper-class and educated circle of gun people, which is a small minority of gun owners but getting bigger. Typically college graduates, with libertarian leanings, with degrees in either hard sciences (physics, engineering, etc) or history; lovers of European cars, motorcycles, beer and Scotch. But none of them really give a shit about wine. The rest of the NRA’s demographic I imagine cares even less about wine - they are more interested in Jack Daniels and Keystone beer.
Maybe the really super-high-echelon of gun collectors - the guys who are multi-millionaires, who own really expensive double-rifles and engraved shotguns and go on safaris - maybe those guys care about wine. They probably do. But firstly, they don’t need the fucking NRA to give them advice about wine, and secondly they’re not going to be interested in twelve dollar bottles of wine, the kind of good cheap California wine that makes girls cry and give blowjobs to jerks, which is the kind of wine that the NRA is pushing. Those guys drink the real good wine from France; they don’t give a shit about some 2008 California Merlot.
That’s another thing, all the NRA wine comes from California. Is there any state that is hated by NRA members more than California? Every single gun forum I’ve been on, they bitch about California constantly; they call it “Commiefornia,” and other names, and they’re not entirely wrong because California has some of the most ridiculously restrictive gun laws in the whole fucking United States! Even with Arnold “I made my whole fortune by playing gun-toting goons in movies” Schwarzenegger as the governor, there are still all sorts of absurd regulations concerning what kind of guns can and cannot be owned in California; you can’t have a folding stock, a pistol grip on a rifle, a magazine with more than X rounds, etc. (Obviously these laws have worked, since Oakland and Los Angeles are just the swellest and safest places to live.)
I’m really not one of those people who advocates boycotts; I don’t care enough about California’s gun laws to be deterred from buying California’s products. But there are a LOT of people in the NRA who would - a lot of people who, if I were to address a big mass of them on a message board like this one with the proposal that the NRA be petitioned to stop offering California wines to protest Cali’s gun laws, would completely agree with me and get on board with the effort. Seriously. So how on earth did the NRA people get it into their heads that California wine would be a good product to sell to their members?
Furthermore, the American Rifleman magazine that I receive monthly from the NRA is always filled with articles about handguns and shotguns. In fact probably at least half of the COVER articles are about handguns or shotguns. I do not generally want to read about handguns or shotguns; I want to read about rifles. They should either offer American Handgunner and some magazine about shotguns separately, or change the name of American Rifleman.
And lastly, the NRA needs a good spokesman. This organization is treading water with the loss of Charlton Heston as their frontman, and they really need to find someone to replace him and this is the key - it needs to be someone with pop culture appeal. Personally I think Henry Rollins would be a very good choice - I’ve said this before, on gun forums, and had a lot of people agree with me. If Henry Rollins was the NRA spokesman, there would be thousands of new members. Rollins has expressed his support of the right to self-defense, and while I once saw an interview with him where he criticized “assault weapons,” I think that this was out of ignorance and I think he would change his view if he was approached by someone who could explain the situation clearly to him. Anyone from the punk rock world, or from the alternative music scene, would be a good spokesman.
The gun-owner and gun-advocate demographic has expanded from the traditional base of rural people and hunters, to include twentysomething college-educated engineers and programmers; these people can’t fucking relate to Ted Nugent. There needs to be someone to represent the NRA who is in touch with this younger and educated generation of gun people.
NRA - get your fucking act together.