The problem with the Beatles is the same problem we have with a lot of “all-time greats”. A lot of people loved them at the time, they’ve been highly influential, and they have a guaranteed place in history for generations to come. But viewing any of these sorts of groups or people is always done through rose-tinted glasses and lacking any sort of meaningful comparison of context.
For instance, take an all time great from baseball like Babe Ruth. He rightfully has a place in history for his accomplishments and has had enormous influence on all subsequent players, but regarding him as the best player ever, losing the context of his era, and he probably would be thoroughly embarassed by modern pitchers. And once you start adjusting his talents to include modern training, you go right from meaningful context to pure speculation. How would other athletes in other sports compare generations later? Hell, many NFL players of more than 20 years ago couldn’t compete in the modern league as is.
Music is very much the same way, except the influence and social trends are much stronger. The Beatles were undoubtedly extremely popular, and as such extremely influential, but to argue that their popularity or sales or age has any kind of correlation to their talent or that someone HAS to like them are all text book examples of logical fallacies.
These are exactly the sorts of arguments that Beatles fans put forth to non-Beatles fans, and its just plain ridiculous. Yes, one has to recognize their sphere of influence, yes one has to recognize a certain level of their musicianship and technical skill, but liking or not liking a band is entirely subjective and you’re just going to turn off the person you’re trying to convince that much more by pushing those sorts of arguments. It’s as annoying and counter-productive to a non-Beatles fan to tell them they have no taste in music if they don’t like them as it is for an atheist to attack a theist about how uneducated they must be or, for the atheists among us, a religious person to tell an atheist how immoral or whatever they must be.
I personally do not like the Beatles. I have no problem recognizing their sphere of influence, but it is exactly that that makes it difficult for me to recognize their talent or musicianship. Consider that John Lennon died more than 30 years ago, and the Beatles themselves had been done far longer; they’ve been a ubiquitous part of popular culture as long or longer than many people have been alive. What may have been new and exciting when they first did it and has since been rehashed a thousand times cannot ever have that sort of effect on a younger generation that it had when it was fresh. It is borderline impossible to appreciate that difference on any level other than intectually realizing they did it first, and so they just come across as the first and bizarrely most popular among a line of forgettable pop bands.
And I have a similar feeling for many bands even in genres that I am very passionate about. For instance, I am a metal fan, and while I have that level of intellectual appreciation for a band like Black Sabbath knowing they were the first, so many of the bands in their sphere of influence have taken what they’ve done and further improved upon it, and I have enmormous difficulty isolating that freshness from a modern context. And I also realize that so many bands I love today and see as highly innovative will likely appear the same to future generations. In fact, I expect I’ll have the opposite problem, having difficulty separating the influence and seeing a lot of it as trite rip-offs. No wonder there’s always a generational divide on music.
Moreso, the Beatles have a specific sound and a specific set of themes that simply won’t appeal to everyone. Sure, many of their songs are catchy or pushing the boundaries of whatever genre you want to put them in, but to argue that one MUST like them, even if one doesn’t like that genre, is like insisting that one must like some other archetypal band of a genre they may dislike. The bottom line is, that genre just doesn’t appeal to me, musically or emotionally. And while I can intellectually recognize them as among the best of that sort of genre, I can’t like them anymore than I can like the best prepared food of an ingredient I find completely repulsive.
So sure, like the Beatles, love them even, just chill out with some of the obnoxious assertions about their untouchable talent and genius and accessibility or whatever. Similarly, non-fans should chill out on the whole Beatles suck stuff and at least acknowledge the objective facts of their body of work, its influence, and its place in history.