I swiftly herewith consign to the pit, the ignorant clowns who misconstrue "its"

Why so angry, OP? It’s an arbitrary orthographic convention settled on capriciously years ago; we could just as well have been writing “it’s” for both situations, or have never written possessives with apostrophes in any case, or myriad other such things, except that we aren’t. It’s perfectly understandable that people slip up from time to time