So I was reading through this months Consumer Reports magazine. On the back page, they always have examples of odd/funny/weird ads. This month, Ice Rocks.
Per the site:
In other words, these are prepackaged, ready-to-freeze icecubes. Or, spring water in a sealed icecube tray.
BUT WAIT, there’s more! Ice Rocks are sold in their unfrozen state, so transportation to stores is cheaper. No need for refrigerated trucks!
According to Consumer Reports, a 4pack is $3.99. :eek:
I really have no response to this besides laughter, but I want you to know I am laughing VERY HARD.
Oops. It’s not QUITE as bad as I stated. That should be a 48pack for $3.99.
“Look, I know what I said, but now you’re just taking the piss.”
–P.T. Barnum
Gourmet ice cubes? What will they think of next?
My son (13) and I went to their website.
He said, “No one would be dumb enough to buy prefilled ice cube trays that aren’t even frozen.”
I said, “Son, when I was 13, I said the same exact thing about bottled water. Now go grab Mama an Evian.”
:smack:
For a while there, I was picturing those reuseable things, where you have your fluid/ice in a plastic ball so your drink doesn’t get watered down. Those I wouldn’t buy, but wouldn’t think they’re ridiculous. But, no. “Disposable containers.” Yikes.
Couldn’t you just buy an ice cube tray and pour bottled water into it?
Hell, there are people out there who will buy MUD to spray on their SUVs, so they don’t get dissed when they go to the mall in their 4WD vehicles.
No link, but I heard it on NPR a few months ago. The mud was imported from UK.
:eek:
and then I fall over laughing.
It sounds like one of the scifi future senerios, were rich people import $1,000 ice cubes. I’ve seen worse priced cubes for glacier ice. The Japanese real went nuts with the stuff.
psst… I think that’s why we’re all laughing at the concept of the imported, unfrozen ice.
Hold on, this gives me an idea. To go with your ICE ROCKS[sup]TM[/sup], why not try some of my COLA SHOKK (Pat. Applied For). We ship it in a handy, compressed, deproductized, lightweight container.
Simply deflattenize the container, add the delicious COLA beverage of your choice along with ICE ROCKS[sup]TM[/sup] to taste, and ENJOY!
I see product from the combination of two trends. Heliumnate ice cubes.
They have a Family Pack of 200 coming soon.
I know just the market they’re aiming for - the suburban yuppies who drive Hummers (never off-road!) and have kids named Cameron and Mackenzie.
Woldn’t want the precious snookums to drink ice made from tap water!
I’m going to sell these things wrapped in pre-sliced peanut butter for the ultimate frosty treat. Price is going to be five bucks a cube. I’m going to be rich.
Wow. Just wow. And I still don’t even get the “prepackaged water at 100 times the cost of tap water” thing.
Also, I found this article interesting.
After Fiji Water dissed Cleveland municipal water in one of its ads, Cleveland did a study.
In most cases, I agree with you. I have one friend, though, who gets downright toxic if he drinks tap water from anywhere. He has a choice between bottled water (which he usually buys in the cheapo gallon jugs) or clearing the room.
But Ice Rocks? This is a new peak in consumer insanity.
How are these any better than buying the big old plastic bag of ice at the liquor store?
Ya know, maybe it isn’t such a bad idea. Do the people who would buy Ice Rocks really deserve to have enough money to consider such a thing? Maybe it’s the market’s way of evening things out. Obviously, a certain segment of people with money has become too stupid to be trusted with it. This is how market forces even things out.
But but but…
That “big old plastic bag” is SO common. This is designer ice!
