there are obviously myriad reasons that people support bush in spite of what i consider to be the horrible and even dangerous performance he’s given so far. a lot of people have probably fleshed these out better than i could, but if you take your single-issue voters, your rabid partisans, your poorly informed majority (sure it occurs on both sides, but the question is why are people divided, not why is everyone pro-bush), and your people who actually agree with bush in good faith, it adds up to a sizable percentage of the american populace.
to me, the biggest reason of all why bush stands a chance in this election is the overwhelming success of the “republican propaganda machine”. it’s been discussed in various other threads, but the republicans are currently running a much better campaign than the democrats. as an example, i’ll discuss where i was incredibly impressed by their ability to woo votes, and where the democrats have been thus far severely lacking: let’s consider the swift vote veterans ads. the ads came out, and any reasonable and informed person knew these people were rabid partisans out for blood, with little or no basis in actual fact. as tends to happen, however, a lot of people did believe what they were saying. if the bush campaign came out and condoned the ads, they would’ve appeared to be mudslingers and negative campaigners, as many people undoubtedly consider the sbvft to be. if, however, the bush campaign condemned the ads, a lot of people who actually believed them might’ve rejected them as lacking credibility, and remained on the fence. what the campaign did was absolutely perfect for them, though. bush called on kerry to reject that sort of ad entirely, yet he did not directly condemn the sbvft ads for their lack of verity or for their smear tactics. at that point, the damage to kerry had been done, and wouldn’t be undone, due to the lack of condemnation from the bush campaign. asking for his kerry to join him in condemning all those sorts of ads serves a two-fold purpose: any time one candidate tries to get the other to agree with him, the american public can view the candidate who doesn’t agree as bitter and partisan, and getting kerry to condemn the ads would’ve allowed bush to remain one up in that field of play. the result was that bush retains a clean image and can’t be painted as a mudslinger, and that the damage done by the ads remains done and gives bush a point or two in the polls. i have yet to see anything even close to this innovative competition from the democrat side, and i think it hurts them a lot.
at the end of the day, even kerry supporters think he’s a “flip-flopper”, without knowing the facts behind those claims, and it’s all because of a really strong republican campaign. if the majority of americans regularly checked up on things like factcheck.org and kept abreast of the news and the truth behind various claims made by both sides, i think there would be a lot fewer bush supporters. again, i agree that there is a significant portion of the american people on both sides who are badly misinformed, but this election is pretty evenly split, and i have to believe that if people knew the truth behind the various soundbytes and talking points that they hear, a lot more of those who might be on the fence or slightly in favor of bush would be in favor of kerry.
i personally wish i knew of a way to ensure that the american people who voted were informed of the facts and cared enough and were skeptical enough to verify the claims made by each side. i think we’d see a lot cleaner campaigns run by everyone, a lot fewer deliberate attempts to misinform people, and we’d all be stronger for it. i can’t, however, come up with a solution to the “sheeple” problem.