I work at a local Apple reseller, and i’m asking anyone here who’s thinking of purchasing a Mac to support their local independent Mac dealer, NOT an Apple store or the Apple online store, heck, you don’t have to purchase your Mac from my store, just DON’T purchase it direct from Apple…
Why, you ask?
well, let me tell you
Apple Corporate has been behaving very evilly towards the independent dealer, very subtly trying to erode the independent shop’s client base and competing directly against the little guy
they’re doing things like…
stocking the Apple Stores and Apple Online first, and cutting back on the merchandise shipped to the dealers, we still don’t have any iPod Shuffles to sell, yet circuit city, best buy, the Apple store, and the online store have them, we’re an Apple specialist, with certified techs and sales staff that love the platform, yet we’re treated lower than the big box stores who actively hate Apple and try to steer people away from the Mac
cutting back on the promised machines to the independent dealers (we ordered 50 Shuffles and have recieved none)
actively pursuing the local shop’s customers and undercutting our prices (which, incidentally, are set by Apple anyway), if they purchase from Apple directly, and not the dealer
setting “unachievable” accesory sales (displays, AppleCare, software) quotas that you have to hit in order to keep your specialist ranking (they expect $300+ in accessory sales with each CPU)
penalizing service if we order more than 2 parts on a repair, i can understand a penalty for 3 parts, to prevent “shotgun” repairs, but there are times when a machine legitimately has 2 bad parts (a G4 tower with a bad vidcard and hard drive for example, or a G5 DP with 2 bad processors)
basically, steve jobs wants to sabotage the independent dealer channel thru unfair play and anticompetitive behavior (much like microsoft), i have no problem with Apple selling their own products in their own stores, heck, they make the product, they have every riht to sell it themselves, but at least play fair, treat your independent dealers as equals, don’t favor your own internal sales
remember back in the “dark times” of the Scully/Amelio/Gasse’ days, where Apple was floundering and in trouble? we, the independent dealers stuck by Apple and never lost faith, if it wasn’t for the independent dealer, Apple might not have survived, or would still be in a drastically weakened state, the little guy helped saved Apple, and how are we being repaid? by being screwed by steve jobs and Apple Corporate
the Evil Apple started almost a year after jobs returned to the company, don’t let Evil Steve win, please support your local shop, we’re there for you, all we ask is you support us
don’t get me wrong, i still love the Mac, i just hate apple corporate, they’re just too frakkin’ evil