Well, y’know, everyone has their budgeting priorities. But to me, I don’t think it’s very expensive in the long run. We had a Dirt Devil that we paid $180.00 for that ended up needing new belts and filters every 18 months, at $70.00 a shot. If the Dyson truly has lifetime filters, and better belts that it’s easier for us to replace ourselves, the price should level out over time. See what I mean? Still, if you don’t think any vacuum is worth that kind of money, then don’t buy one.