I'm not clear on why Intel's new silicon laser is a"game changer"

The MSNBC article has some snippets of info, but I’m not fully clear (technologically) on exactly why this is such a big deal. Can someone elaborate a bit?

Intel reports milestone in silicon laser use
Technology expected to drive down optical network costs

Because it’s made out of silicon instead of some more exotic semiconductor material, like aluminum-gallium-arsenide or some such. Silicon is cheap, easy to work with, and we have gobs of silicon wafer fabs all over the planet. The other materials are much more trouble.

I wonder if it opens the way to using things like optical transistors and pushing data around on-chip with photons instead of electrons; I would think there would be some advantages to doing that.