Quit using 30s. They’ll start sending 40s.
But …
They have many restrictions on what they’re good for. Like nothing “on sale” when 80% of the store is “on sale” every day.
It’s even worse with e-commerce. If you just go to the site you’d probably get the worst price. If you sign up for their newsletter you get 5% off. If you try to leave the tab during checkout you get 10% off. If you abandon the cart you get an email coupon for 15% off. If you wait a few more days you get a “come back for 20% off!”. If you follow three of their social media channels you enter a lottery for 25% off. And by the time you’ve figured all this out, all the coupons have expired and you’re back to square one and end up buying from a competitor instead. And get bra ads for life.
I swear, it’s only a matter of time before your phone/watch/earpods track your heart rate in reaction to every ad that you see, and prices will be dynamically adjusted for every potential buyer based on their mood and level of urgency down to the second.
I used to belong to the local BTF, until they were sold to LA Fitness.
In 1996, I had bought a used lifetime membership from an individual at work, who had bought it around ten years earlier. (Back when interest rates were high, health clubs would sell these lifetime memberships for a stiff price, and then invest the money. The memberships sometimes included a clause allowing a one-time transfer.)
Presumably because it had been purchased so long ago, my membership had the insanely low dues of five dollars per year. I paid this in cash at the check-in desk when it came due every year.
At some point, the clerks started pestering me whenever I checked in to give them my bank routing number, so Bally’s could withdraw the dues directly. I would laugh in their face, at the thought of giving such a shady outfit access to my bank account. For a single, yearly, five-dollar payment. It felt like Al Capone cheerfully asking for the keys to my safe deposit box.
But think of the convenience! 