I'm taking the bus and you will not see me at the pancake social tomorrow!

[Drain_Bead]

He’s not. That’s why they mention his name in both commercials he’s in. In the one the OP is discussing, he’s wearing a shirt with his own name on it, AND he plays it (as a verb) in the faux Scrabble game.

[Agent_Foxtrot]

@TheChileanBlob

The whole premise of these commercials is that cavemen are not all “Ugg!” and carrying a club despite the stereotype. They are actually sensitive, snobby, douchy guys. The tone is supposed to be like “We’re a culture, not a costume.” So when you use those old hurtful “slurs” in casual conversation, they begin to think that maybe they really didn’t know you at all. So they don’t want to ride home with you, thankyouverymuch, and they have better things to do than go to that stupid pancake social now that they know how their so-called friends think of them.

Exactly. I think you could also draw a comparison to playing Scrabble with a gay friend, then spelling out the word “faggot” on the board. Geico might be poking a little fun at gay culture.