When I was a bright-eyed young Aggie at UC Davis, we were told in a livestock production course that Taco Bell was UCD’s leading buyer of cheek meat. It’s beef in there, they just use the small bits.
mobo85:
You’re Lewis Morton?
Ok now that’s an obscure reference! Funny, but obscure.
Jack in the Box uses soybeans as filler as detailed below (bolding mine)
Beef Regular Taco or Beef Monster Taco® Filling Ingredients:Textured Vegetable Protein (Soy Flour, Caramel Color), Soy Grits , Seasoning [Chili Powder (Chili Peppers, Spices, Salt, Garlic Powder), Wheat Flour, Taco Mix (Chili Pepper, Garlic, Salt, Spices, Monosodium Glutamate, Dextrose, Onion), Imitation Beef Extract (Hydrolyzed Soy Protein, Hydrolyzed Soy, Wheat and Corn Protein , Monosodium Glutamate, Dextrose, Partially Hydrogenated Soybean Oil, Disodium Guanylate, Disodium Inosinate), Silicon Dioxide (added to prevent caking)], Salt, Tomato Paste, Worcestershire Sauce (Distilled Vinegar, Molasses, Corn Syrup, Water, Salt, Caramel Color, Garlic Powder, Sugar, Spices, Tamarind, Natural Flavor, Sulfiting Agent). Tortilla Ingredients: Ground Corn, Water, Lime. Cooked in Frying Shortening. Contains Soy, Wheat:
Taco Bell doesn’t seem to use as much soybeans
Seasoned Beef
I would guess that the use of “protein” is an industry wide thing because many of them use non-meat filler suck as soybeans, oat gluten, etc.
hekk
December 28, 2007, 1:22am
26
I saw the same show the OP is referencing, it wasn’t just the Taco Bell guys, the Carl’s Jr/Hardee’s suits used the “protein” term as well. One guy said that his idea of an outrageous but delicious sandwich would be one with all the “proteins”; chicken breast, beef patty, fish, and bacon…
Then he made one and took a bite.
My favorite part was when the Taco Bell lady was so eloquently describing how a taco is made.
Mangetout:
Soylent Green.
Well, that would be meat …