No longer am I a part of that magical age group 18-34. I am demographically insignificant. The media will no longer pander to my whim. Admen will no longer be impressed by my choice of entertainment.
Actually, this wouldn’t be so bad if I could take my new demographic status to extremes. If the corporate powers-that-be want to assume that my disposable income has suddenly dried-up and that my purchasing decisions are no longer subject to influence – then so be it. However, I’d like the benefits too. I wish to no longer be subject to the Boy Bands and Tom Green movies.
sigh
I’ll just go now. I need to start work on my new Pit Thread. It’s titled: “Hey You Kids! Get Off The Lawn!”
Any good marketer knows that the 35-54 demographic is more valuable. More disposable income and stuff…
Try not to feel like a demographic breakout, okay? Age ain’t nothin’ but a number. If you’re feeling old, I suggest you immediately remedy the situation by going out and buying yourself something expensive that you’ve always wanted. Works for me.
You have my sympathies Trion. Last year when I went turned 35, this is what bothered me the most. No longer could I check that box and hang out with hip, young, people. I had to move on to the next box, land of the prostate exams and cholesterol tests.
Any good marketer knows that the 35-54 demographic is more valuable. More disposable income and stuff…
Try not to feel like a demographic breakout, okay? Age ain’t nothin’ but a number. If you’re feeling old, I suggest you immediately remedy the situation by going out and buying yourself something expensive that you’ve always wanted. Works for me.
Yes, the 18-34 demographic has less disposable income than 35-54 year olds but the 18-34 demographic is the one to go after. Consider:
I’m 37 and I just tried Lipton ‘Brisk’ Ice Tea. I love the stuff. It’s great. Why did I try it? Because my stepson (who btw is in the 18-34 age group) shoved a can in my face and said “Try this, it’s good”. I now buy it but do you think I would have tried it if he didn’t put one in my face?
The problem is that as people age they settle into patterns and it is hard to get them to try something different. However, I now realize it has happened to me and now try out new things just to see if I like them (most new things are crap btw). 18-34 year olds do this all the time. 35-54 less often.
Go after the young and as they age maybe your product will be on their automatic pilot list.
Oh, I dunno BlinkingDuck. I don’t feel like my patterns are any more settled that they were yesterday. Maybe this fogey stuff is creeping up on me though.
I dunno. I’m right in the heart of the 18-34 demographic and I can’t feel a thing (advertising wise, anyways). Hell, my town just lost it’s NBA franchise because of ‘poor fan support’ or some such nonsense. I don’t even think that I saw a single ad all last season. Must have something to do with reading this board so damn much. I say good riddance to your old demogrpahic. Maybe they will stop calling you in the middle of dinner now.
I wish. But from what I hear, many telemarketers like older people. Not so much the demographic I’m in now, but one I’m headed for. Just something to look forward to.
Dont worry, its only another 10 years until the Trophy Secretary, Porsche buying male pattern baldness demographic.
Even better still, you can now buy the Combats that they sell in the back of newspapers entitled “Cargo pants” and can appreciate all the extra pocket space!!
This actually appeals to me. Which proves I’m right on schedule. As far as my midlife crisis goes, I hope that if I start acting like that someone will smack me.
