You’ve read my rants about the price of Cessnas, and my opinion that Cessna is putting itself out of business by pricing their airplanes far out of reach of their target market. I’ve written that a brand-new 1982 Skyhawk was more affordable for a minimum-wage worker then, than a new Skyhawk is for someone making a middle-class salary today. I found this article from 2011:
Cessna replaced their 152 model with the LSA-qualified 162 Skycatcher at an introductory price of $110,000. Then they hiked the price, and then they added $20,000 just because they wanted more money. People were not willing to pay that much for an airplane that only had payload enough to carry two ‘standard’ adult males – 380 pounds. I think the ‘standard’ American male masses more than 170 pounds nowadays. And then there was the decision to build the plane in China, which made a lot of people swear they’d never buy one. In October, Cessna announced the Skycatcher has no future. But the main reason Cessna isn’t selling airplanes is that they’ve priced them higher than their target market can afford.
Now it looks like ski resorts are pricing themselves into boutique status.
Like the aviation industry, ski resorts are not supporting their core customers.
Neither flying nor skiing has ever been cheap. But they were accessible to people who had a few extra bucks to spend on recreation. Obviously I’ve focused on aviation becoming a Rich Man’s Pastime in my past posts. I did notice lift tickets becoming more and more expensive over the years, but haven’t paid that much attention since I haven’t been skiing in over a decade.
Another thing that had been, while not exactly cheap, at least accessible to a family as a ‘treat’ was a trip to Disneyland. Now, a ticket costs like a hundred simoleons. Last time I went, the park was open 8 hours, and I spent most of my time standing in lines. I got on four rides. You think the old E tickets were expensive? At today’s prices, it’s $25 per ride. (Plus parking, of course.)
ISTM that businesses or industries are destroying themselves by getting rid of their core customers. Can anyone think of others beside the ones I’ve mentioned?