Infinity Boardcasting swears off Payola

The New York Times is reporting that Infinity Boardcasting is severing ties to the Pay-for-Play machine. (otherwise known as Payola, I don’t care if they claim it’s not the same.)

What does this mean for the future of radio? Will it again be possible for someone without a major label to make it on the radio? Will a new Alan Freed be able to arise?

I dunno, it’ll be interesting to see how this plays out.

Personally, I think the consolidation (Clear Channel and Infinity) means there will never be another Alan Freed; but it should make a little room for more independent artists.