The idea of an influencer is that you get a ton of followers and then tell them that Brand X stuff is great and your ten million followers run out and buy Brand X. This has an obvious tie-through when talking about an attractive young woman “reviewing” the free makeup she was just sent. As a result you get sent even more stuff or even get paid branding deals. I’m not sure how it would work with the mostly male audience watching a sex-oriented woman streamer, though. Usually what happens there is a bunch of lonely and delusional dudes start sending the girl money and gifts.
I’d say the same thing, except for some reason we have a Slap Chop and a ShamWow in our house…
heres a guy who became rich for doing Minecraft “mod” reviews then playing video games badly but making it all funny
Now he’s slowed down a bit because him and his wife had a child about 3 years ago but at one time he was the most popular gamer on youtube
“Daniel Robert “DanTDM” Middleton is a popular YouTuber from the United Kingdom. He began his career all the way back in 2012 and is currently one of the top content creators across the internet. He grew famous for his Minecraft content and continues to play the game to this day. He keeps his content clean and family-friendly on his YouTube channel and has received several awards for his records and achievements.
Dan is currently the 149th most-subscribed to YouTube channel on the platform. He ranks 10th in the Games category and 5th in the United Kingdom, with over 25.5 million subscribers. On his Twitch channel, he is around the 1.6 million followers mark and averages around 2k viewers a stream.”
How much is DanTDM’s Total Net Worth??
The thing is, if someone is trying to become a Twitch streamer or a YouTuber, they will just call themselves that. Those people don’t call themselves “content creators.” It’s when they’re whoring themselves out online that they need a euphemism.
…a Twitch streamer or a YouTuber is a content creator. Its entirely correct for them to call themselves that.
Of course they do.
Well, at least we now know what you really think.
Content creators is a pretty broad category, and includes porn as well as cooking, gaming, cleaning, making dioramas, talking about law, building mazes for squirrels… “Influencer” is a narrower field, and I’m pretty sure it doesn’t include porn. So if someone says that’s what she’s doing, I’m assuming she’s trying to sell handbags or clothes or something, and not doing sex work.
I concur that influencers (as far as I’m aware) are just Instagram fashion bloggers who serve as clandestine marketers for trendy, “lifestyle” products, not anything questionable.
And, likewise, I concur that “content creator” doesn’t imply anything naughty, either, from how I’ve seen the term used.
‘Content Creator’ doesn’t imply anything naughty, but it doesn’t exclude it, either. An OnlyFans performer is a content creator, but so is Veritasium or Everyday Astronaut.
I’ll bet lots of OnlyFans performers call themselves content creators or influencers. It sounds a lot better than ‘sex worker’.
I don’t find ‘content creator’ to be a particularly loaded description. Not sure how often, if at all, I use it to describe myself (if I do, I probably just use it as a pair of descriptive words for what I do, not so much as a term, if that makes sense).
‘Influencer’, on the other hand, I find gets my hackles up a bit, probably because I’ve heard all the stories about privileged ‘influencers’ rudely demanding and expecting free products and services (or free stuff plus payment) in exchange for notionally promoting those things to their audiences.
I probably should admit at this point I went through a phase where it seemed to be amazingly cool that companies would send me free smartphones and other stuff for me to review, but despite my best intentions to be fair and balanced in the reviews, I could feel the objectivity slipping away.
t can happen quite imperceptibly and inadvertently - just because there can be a tendency, if you review a lot of the same things over a span of time, to start focusing on the attributes you like, but also, there’s the subconscious thing about not biting the hand that feeds you.
I stopped doing sponsored product reviews partly because of this, and partly because it was subtly turning the thing I truly love doing into just another shitty job. - at the time this was happening, I already had a day job that pretty much fit that description, so it was important not to have the video stuff (i.e. the additional full-time work I did in my free time, of my own volition) not to go the same way.
Now the video stuff is the day job, it’s still important that I don’t just turn it into another burdensome job I hate.
This is just not true. “Content creator” is absolutely the term used in the Minecraft YouTube community, simply because they all span multiple platforms. Legal Eagle uses the term when promoting Nebula. Hank Green calls himself a content creator, for God’s sake.
It’s awful to assume a woman using the term is doing sex work, as of that’s all women have to offer, and even more awful to chide others for not making the samw assumption.
ETA: Hank Green calling himself a content creator in 2014.
Here’s the column. I found the specific wording interesting: “She works as an influencer and also has a part-time job as a content creator.” As though her main gig is being an “influencer,” the “content creator” is a side gig, and it’s a “part-time job” as though some employer is paying her for 20 hours a week to do it.
Oh wow, whatever the job of the woman in that article, it’s not the problem. For those who don’t like to follow links, a mom is worried because her adult daughter moved back home during the pandemic, and never leaves the house. She doesn’t go out to work (works as content creator and influence) doesn’t go out with friends (has online friends) and doesn’t see the doctor or the dentist. She also doesn’t pay rent, although she pays for her groceries.
…it more likely indicates that the mother (if the story is in fact true) doesn’t understand what any of those words actually means.
I saw the same letter and my initial response (fairly or otherwise) was “in other words, she’s unemployed”, so you’re question is certainly interesting.
Quite right. ‘youtuber’ or ‘tiktoker’ or whatever simply doesn’t encompass the range of activities that a lot of content creators are covering on a variety of platforms (including traditional media in many cases - Steve Mould has appeared on QI; Nicola White has appeared on various history magazine programmes on TV, etc)
Missed the edit window, so I suspect that some have very lucrative careers in those fields but in the case of the LW’s daughter in Dear Abby I suspect that she was just a freeloader
Did you go look up the column looking for evidence that she was really a sex worker, to validate your point?
I’d expect that it works the opposite: one becomes an influencer by gaining a large enough audience as a content creator to be able to, well, influence people. I’m also going to chalk it up to the mother only vaguely knowing what the terms mean.
Noooooo. This is completely wrong. Video game content creators constantly use the term, and talk about other content creators and the community, etc.
I agree with this. Clearly the daughter described her “work” this way and the mom is just repeating it. The daughter said this to get mom off her back.
I also agree that the daughter may tell mom she’s “working,” but she’s really just unemployed. The point of the letter was that regardless of what the daughter does in her room all day, she never leaves the house, never has contact with friends, and doesn’t pay rent. The last of which she should be able to do if she is making any money.
Exactamundo. 
A troubled freeloader. Possibly depressed or agoraphobic.