No telling why it got through, without looking at gmails rules. It’s unlikely that the name has anyything to do with it, though.
Using your name is hardly an innovative spamming technique. I used to get, “Larry, is your penis too small?” e-mails every other day. (Hell, I used to get those in the post.)
Most likely it just got through because you were one of the first recipients of that particular mailing, and it wound up in there before enough people marked it as spam.
My spam filter (Earthlink) does a very good job of filtering. It has filtered out spam with both my first and last names on it. It has features called “Suspect email” and “Known Spam”. Good stuff.
I have never, ever had one of those! (Perhaps it’s because I don’t have a penis?) I get tons of spam, and these were the very first with my name. Plus, they weren’t part of a sentence like that, the name was one of the random words in the line.
It’s just that there were two, in the space of a week, that struck me as odd. It’s a pretty uncommon name, especially with my spelling.
My email address is a variation on my name, but is not my actual name. The variation from my email address sometimes shows up in spam subject lines. So yes, I do think spammers are having some success by addiing your email address to their mix of random words. Whether this defeats some filters, or just makes it more likely for the email to be opened if it gets through the filters, I have no idea. I also have Earthlink and its trainable filters are pretty cool, I agree.