I’m always excited to learn about various theories about how the human brain manages information and decision-making, such as anchoring, availability bias, and risk aversion.
I just listened to a radio program (“Choice” on WNYC’s Radiolab) that discusses one I hadn’t heard of before. The theory posits a sort of anatomical version of Freud’s id and superego located in discrete parts of the brain, and there is evidence demonstrating that when the superego part is occupied (by memorizing numbers, say), the id will dominate decision-making. Fascinating!
Anyway, share your favorite examples of these phenomena. I’d also love any reading recommendations people have (other than Blink).