It’s not so much that you get “better” product than you can get commercially, at least for me, though some of my beers are at least as good as the microbrews available in my area.
What I get out of it is the ability to do things that you CAN’T get otherwise. For example, I have a clone recipe for Magic Hat #9. It’s an apricot flavored beer, but I replace the apricot flavor, with cherry, and bump the alcohol content up a bit.
Remember, many of the microbrewers started out as homebrewers, and their large batch recipes are simply larger versions of what they were doing at home.
It also is a way for me to make/get beer that I simply can’t get in my area without special ordering. Anchor steam is tough to get, Sleeman steam is impossible to get in NH (as far as I can tell), and Ipswich Ale (from my hometown), is only sold in a very few places across the border in NH, but I have clone recipes for all of these, and more, including foreign beers. I make my own version of Ipswich Ale, that I’ve tweaked over about 10 batches, so it’s similar, but not entirely the same as the commercial product. My Ipswich Ale recipe is by far my favorite, and even if I had a 6er of the “real stuff” in the fridge, I’d reach for one of my own long before picking up the bottles from the brewery. Those that like microbrews, LOVE my beer. Those that drink BMC (Bud, Miller, Coors) HATE my beer.
I also make mead, cider, and hard lemonade, all of which have flavors & alcohol content that I can’t find in commercial versions.
It’s similar to making tomato sauce from scratch. You can be fed by a jar of Ragu, but there is something special about making your own from scratch, and flavoring it with herbs/spices/garlic/wine to exactly your tastes.