Stephen King, that cutting-edge horror writer who published a download-only version of a short story earlier this year, is working on a new project to publish a serialized story called the_Plant.
If you read the instructions at his the Plant Web site, he says:
What I Promise
1.To publish the first 10,000 or so words of The Plant in two installments, no matter what. Installment One goes up on this site July 24th; Installment Two will appear August 21st.
2.If response is good and the pay-through equals or exceeds 75%, Installment Three will go up in September.
3.When Installment Three goes up, Installment One goes down.
4.If response is strong, I promise to carry The Plant through to its conclusion. I won’t leave you hanging, in other words.
5.Above item is cancelled if I die.
6.If response is weak, I promise to pull the plug after Installment Two.
What You Promise
- To pay for each installment of The Plant, and to pay each time you download it. Look at it this way: you couldn’t go into a bookstore and say, “I bought a copy of The Street Lawyer in here yesterday, so give me four more for free today.” Get it?
- Not to print extra copies and sell them to your friends. If you want to print copies and give them away, I can’t stop you (in fact I can’t stop you from doing anything, which is the beauty of this thing-think of it as web-moshing). But don’t sell them. Two reasons: first, it’s against the law, and second, it’s nasty behavior. Respect my copyright. As a writer, it’s all I’ve got.
It can’t get more straightforward than this. He does concede that he can’t stop you from printing copies, so it’s a bit of an olive branch… but others have brought up, if the “make free copies for your friends” works into the millions that’s money Stephen King doesn’t make for his work.