Is "Panties for Peace" for real?

“The Panties for Peace campaign was launched by the women’s organization Lanna Action for Burma** (LAB)**…The campaign has been already launched around the world, in Australia, the Philippines, Germany, Spain, Sweden, Switzerland, Poland, the USA and in Brazil.”

So in Australia is it called Lanna Action for Burma In Australia?

I wonder what Lanna is in this case. Lanna, or sometimes Lan Na, was the name of an old Siamese kingdom in present-day northern Thailand and maybe parts of Laos. The name literally means “1 million rice fields,” reflecting its relative wealth. It did not include any of Burma.