That’s the entire Dylan Mulvaney video. 48 seconds. If someone posted it in the thread I missed it. She plops some cans on a table, jokes about March Madness. Her image on a can is shown for .25 seconds. That’s it.
This wasn’t a television commercial. It was a TikTok video. The right went apeshit, and Sam thinks she and Anheiser deserves it because she exists.
I’m sure most DEI employees truly do desire to make a difference. But I also think it has become a bit of a cottage industry where people have made entire careers and businesses out of DEI precisely because it does address such an intractable problems.
I also think DEI feels disingenuous. Companies seem like they care so little for their employees in so many ways, oh but they really care about racial and gender equality in their workforce. Somehow I don’t think so. It just feels like so much virtue signaling to me.
You’re absolutely right, DEI can feel a bit disingenuous because sometimes it is disingenuous. As a general rule, employees aren’t stupid, and it won’t take them long to figure out if management is serious or not. I know some employees at my company think DEI in general and specifically at our company is bullshit, but I hope we do a good enough job for them to appreciate our efforts.
Let’s be clear. Budweiser made it political by creating a marketing campaign targeted towards a group that represents a fraction of a percent of the population and maybe a broader sympathetic audience who do not share cultural values with Budweiser’s core customer base.
This is an example of “go woke, go broke” where business decisions are being made because they fit some Liberal agenda, not because they are good business decisions. I don’t need a focus group to tell me that the average Bud Light drinker probably won’t respond well to transgender imagery.
I mean if you remember kids calling each other “fag” and “gaylord” and “homotron” as a kid, you probably remember how “gay” drinking Zima was.
I think I agree with @Dr_Paprika. Even if I believe in the message of the ad, I’m going to have some aversion to it because it is being pushed by a big corporation. I don’t want big corporations telling me what to do because I know on some level everything they do is designed to generate more profit. Therefore, I don’t think they are messaging these things because it is right or just, it’s to manipulate people into buying beer or razors or whatever.
That’s amazing. That’s all this hoopla is about? I’ve been a bit unplugged from the news for the last year, but caught snippets, and thought Bud Light had a major ad campaign feature Dylan. It’s just a Tik Tok video? What a delicate bunch the right are. And since when is Bud Light, of all beers, a symbol of manliness?
As an actual conservative, the answer is “No, absolutely not!”
It’s true that I’ve not done a number of things in life for fear they’d be interpreted as “gay”, but this isn’t the issue some conservatives have with Bud Lite. Although this conservative doesn’t drink it, not because it’s “Woke”, but because it’s garbage. Spotted Cow is a so much better “goes down easy in the summer” type beer.
I work for a non-profit research institute that does a lot of work for the government. In the past the grading criteria (used by the government during the selection & award process) simply included examples of past performance, experience of the personnel, lab facilities, etc. A couple months ago we submitted a proposal to do a bunch of lab work. 10% of the grading criteria was DEI. We’re probably going to score low on this part, as we have a lot of white males in our group.
That’s a reason to object to every ad and every advertising outreach by a big corporation ever (and probably by the small ones, also). Why pick specifically on this one? Why not be furious at them for doing a Fourth of July ad, and trying to co-opt patriotism in order to sell beer? Or for showing an apparently straight white family drinking beer at their reunion or picnic, and therefore trying to co-opt family ties in order to sell beer?
Some of them certainly are. To some, anything that doesn’t have they themselves front, center, and the only ones mentioned is an attack on them.
Must make it hard to live in the world. But I don’t see how that entitles them to make it hard for everybody else to live in the world.
Presuming that they were things that you wanted to do: I’m sorry.
And that’s an excellent example of how fear of people defined as an out-group harms also the people who are defined as part of the in-group.
Yeah, that’s the thing. This one engagement with one social media influencer from a small , “fringe” even, demographic, and that’s the Line In The Sand, the “you know this means War” moment? Really? That’s rubbing “woke” in their faces once too often?
Come on, the left has turned boycotting and other forms of political pressure on corporations into an art. Expressing outrage or surprise or confusion over a similar boycott coming from the right rings a little hollow.
This isn’t about Trans issues specifically. The first boycott of Gillette had nothing to do with any other group: it was just Gillette taking a swipe at men to please left wing feminist groups in the ‘me too’ era. They never expected Republicans to react like they’d touched a live wire, but they did. Gillette lost billions, and their market share has never recovered.
This is all about how polarized and angry everyone is, and how ready they are to fight back now whenever they perceive a cultural attack on ‘their’ side. Just like the left.
Who’s surprised or confused? Outraged, sure, because this is an overtly bigoted attack against a demographic that’s harmed no one, but who’s surprised or confused that conservatives are viciously hateful? This is exactly the sort of behavior we expect from the right wing. It’s the behavior they demonstrate at every opportunity, and have been for as long as I’ve been alive.
No, this is entirely about conservatives bone-deep hatred of queer people. There’s no excuse or justification for this. They aren’t doing this because they’re “attacked.” They’re doing this because they fucking despise us and want us dead. That’s all there is to it. There’s no gray area, or “But actually,” or, “Well, the left…” This is entirely about hatred of a group for no other reason than we’re different.
They are doing it because they want to do it. They will do it no matter what all those on their enemies list do, but incidents like this give all those that support them a cheap excuse to hate. This wasn’t a reaction or backlash or whatever excuse the right needs to whitewash all this hatred.