I find this weird. Budweiser is one of the top brands in the U.S. with massive name recognition. I expect Budweiser to lose sales switching to a beer brand no one has ever heard of.
Isn’t it owned by a German company?
Anheuser-Busch InBev SA/NV, a multinational corporation headquartered in Belgium .
No way they can make that shit great again.
“Gimme an Am.”
No, I’m not seeing it.
Is Bud Light going to be renamed ‘Canada’?
It could also have something to do with Budweiser being a sponsor of the United States Olympic Committee, but it can’t call itself the “official beer of the Olympics,” so it does the next best thing; “If you’re not drinking an America, then you’re rooting for the other guys.”
Not even Trump can make that “America” great.
I feel like the OP is underestimating the brand loyalty of people who like shitty macro-beers like Bud.
I’m on board with one condition: They must use “America, Fuck Yeah!” from South Park on their TV/Radio advertising. And by “on board” I mean that I will laugh with the ads, and still not buy Budweiser.
I don’t see how. He’s not arguing people won’t drink it for this stunt. He’s arguing that the beer will be less recognizable–that people will see the beer marked “America” and not know it’s the beer they normally drink.
I honestly don’t understand this at all. Americans like America, but they like it as a country. They don’t know of a beer called “America.”
You don’t see Coke calling their cola “America” or Ford renaming the F-150 the “Ford America.” There’s a reason for that; people know those brand names and like buying them. If it worked, there’s be a product called “America” in virtually every type of consumer product there was - soda, beer, cars, televisions, T-shirts, hamburgers, shoes, everything. And in Canada there’s be “Canada” brand everything, and so on and so forth.
You mean like American Airlines and Air Canada?
American Motors?
I disagree and sadly think it will be successful. The beer will still be recognizable by the familiar script and other adornments on the can; Budweiser will undoubtedly have a huge advertising blitz to make sure people know what it is.
And for the stereotypical Bud drinker in their American flag tshirt on their way to the monster truck jam, what are they going to choose as they stand in front of beer display? Some golden-colored can, or the red white and blue one that says 'Merica on it? (What, you chose Miller? Why do you hate America, you commie Muslim?)
It’s like the ubiquitous flag pin on politicians - when the nativists are watching, you can’t afford to choose anything else.
America: kind of fun, not real exciting, okay in small doses, but causes a shitstorm of trouble if you overindulge.
Interesting sales campaign. The packaging is still very clearly Budweiser that everyone knows. The name change shouldn’t confuse anybody.
Its whats inside the bottle that counts. Bud and Michelob have served me well over the years.
Since they are doing this through the presidential election it’s a marketing move for the presidential debates drinking game. Any time a candidate says “America” you have to chug an “America”.
Bud light ice = Canada
That’s… That’s just perfect. Well, almost. You left out how it’s far from the best, but it gets the job done. #'Merica!
I don’t actually know how to twitter.
On a more serious note, if you can take marketing seriously, this is all part of the Belgians’ plan to take over the world. You people need to wake up to the Belgian threat.
I was thinking that too. Maybe some microbrewery who isn’t worried about the PR can do it. Stone seems like a good choice - a variation on the Arrogant Bastard can be the “Fuck Yeah!”
The Budweiser Real American Heroes/Real Men of Genius ads were spectacular, though.
The Waffletruppen won’t get me, I’m digging a syrup moat around my house.