Another new registration brought in by a Google search: “where did this breathy baby-doll female vocal style come from?”, prompted by Grace Vanderwaal.
I used to like it; I still find it somewhat appealing, but have grown tired of all the wannabees who use the affectation so extremely and self-consciously. CocoRosie, for example.
Several years ago, when it first started emerging in it’s current form, I thought the songs I was hearing were all the same vocalist and I kind of liked it. It was cute and girlish, but sexy in a wholesome, fresh, innocent way. I could understand the animal appeal.
If I may, I think there are a few elements that need to be present to call something the Indie-Pop-Waif sound: intermittent breathiness, a rounding of vowels, and an either natural or affected tween-age voice, combined with a sort of Gelfling cuteness.
I think I know how the style evolved; I wouldn’t want to draw a flow chart, but I think this is where the elements came from. It looks like a revival of “baby-pop”, a sort of which has been going strong in Japan for quite a while with the whole “Lolita” thing.
I believe Melanie Safka (1968) pioneered this particular breed of childlike innocence. Unless you want to count France Gall (1965).
The Cranberries (1993) lent the Irish hard R’s and round vowels, and Björk (1993) added some peculiar Icelandic accents to the emerging sound.
If I had to commit, I’d say the current phenomenon probably started with Björk, and it just snowballed from there, with successive artists imitating and exaggerating it more and more, till you have bizarre chimeras like CocoRosie and Joanna Newsom. There was another woman I heard about 5 or 6 years ago, but I can’t remember her name. Something Italian, maybe. Sang about sunshine or daydreams or such.
Anyway, there’s my $0.02.