Is there a term for "trade names that become generic"?

I was blogging on this topic and stopped to do some research on the concept of trademarks losing their ownership. I came across your post and disagree with the use of “genericide.”

Please see my post:

http://www.anothernormal.com/?p=52

I’d love to hear what you think. I believe I’m right. Am I wrong?

Rudy


MODERATOR NOTES:
(1) Please note that this is a post from 2008, until revived in post #12 in Oct 2013.
(2) LINK TO STAFF REPORT IN QUESTION: Is there a term for “trade names that become generic”? - The Straight Dope

Genericity. #6

Welcome rudy713.

It’s customary to link to the column you’re commenting on. No biggie.

http://www.straightdope.com/mailbag/meponym.html

Wait. Do you disagree that people sometimes use the term or that Ian called it waggish, and it’s related collocation, “victim of genericide,” hopeless?

Hi.

runner pat”: Please except my apologies. I didn’t realize that I should’ve linked to the column. I will from now on.

Gfactor”: I think that the term is being used incorrectly. “Genericide” is the elimination of things generic. And a victim of “genericide” is probably someone who no longer is able to drink coffee because their Starbucks has been eliminated. The article in question talk about things becoming generic.

When a trademark becomes generic, it should be termed (my word, my opinion) teemicide (T M icide), or… it’s been “gentrified,” (though this relates more to race).

Rudy

I think the word you’re looking for may be Genericised; when a product brand name (Such as Thermos or Hoover or Aspirin) becomes the Generic Name for all products of that type, regardless of manufacturer.

Ian called the usage, “waggish” and “hopeless.” In other words, he’s arguing against it. Teemicide sounds like you’ve killed one of our board members (Cecil calls them the Teeming Millions). :eek:

Exmark.

Genericide gets used, but it is intended as a half-pun.
http://www.wordspy.com/words/genericide.asp
Home Page - International Trademark Association
That’s why Ian called it waggish. It doesn’t fit the usage pattern for the ending “cide” -cide Definition & Meaning - Merriam-Webster (“killer”) which is Rudy’s point. But in context it conveys the idea–killing the distinctiveness of a mark by using it as a generic term.

The formatting of this article is really screwed up: There are random line-breaks everywhere. (Inserting hard line breaks at all in that article was a mistake, but the sheer frequency is very off-putting.)

Just an observation - Aspirin is a generic name in the US, but is still a brand name in Canada; you’ll find lots of bottles of ASA or Acetylsalicylic Acid up here.

Usufruct
(I know, “band name!”)

An alternative to “genericide” which has the virtue of ending in “nym” is “commonm.”

? Not on my browser (Firefox).

That has your name on it. That’s not much of a cite.
Commonyms

Please note that you are responding to a five year old post.

I would use “genericization” for the process, and the terms have been “genericized”.

Not “genericated”. Possibly “detrademarked”, though that seems to imply an intentional surrender rather than unintentional cultural hijack.

I posted to make a suggestion, not a citation. I’m not attempting to disguise or deny my advocacy for the term

As far as I know, these are the terms that are actually used. “Genericity” seems to have died out for this usage.

usufruct

Which is why I would use them. :wink: