There is strategy.
I’m no expert, but here are some pointers:
Obviously, if you have only one choice of what to play, there is no skill.
If you do have a choice, you should consider the following:
- How many points can you get with your next play.
- How many points could your opponent get if they had the right tile, after you make your play, and subsequently, do you have a tile that would get you even more points.
- How will your play effect your chances of using all your tiles first.
For 2:
There are certain tiles that naturally lead to point exchanges, like the 0/5, the 5/5, and the 0/0. If your opponent scores points, then you play one of these tiles, you score at least as many points. You may want to hold back on the 0/5 until you are sure your opponent doesn’t have the 5/5, etc.
There are other tiles that are good for this sort of thing too, (like the 6/1). There are also a lot of nice plays involving double tiles. Like 4/6, 4/4, 6/6 gets you 20 points. In other words, there is a structure to who gets points imposed by the values on the tiles, and this structure suggests which tile you should play next if you have a choice.
For 3:
There are a few things going on here.
First, if you play your double tiles first, generally you have a better chance of being able to play later, just because you have a wider variety of numbers.
Second, you can maintain control by playing your tiles right. Suppose you have a lot of 4s, including the 4/4. Then you should play the 4/4 if you get the chance. Now, whenever your opponent plays some tile, say 3/6, you play your corresponding 4 tile so that you give them a 4. Eventually your opponent will run out of 4s, and you will still have some. Soon most of the available plays will be 4. This is good, because if you still have 4s, it gives you another way to play that your opponent doesn’t have. With the 4/4 and another /4 end in play, that is two ways to play your 4, plus the other end. This means that if you have any 4s left, you have at least 2 ways to play, maybe 3. Each of these ways to play has a chance of getting you points. At the same time, if your opponent has no 4s, then they have either 0 or 1 way to play. You can see how this is a serious advantage.
Correspondingly, if you have very few 4s, but you have the 4/4, then you may want to hold off playing it until another double has been played.
So in short, there is a lot of luck, but there is also a lot of skill. Very good players will figure out what their opponent has by what they play, and use that to make their choices.
Of course, there are some games where you have no choice the whole game and it is just luck. That is why you play to a high number of points, or play multiple games.