I bought a new Honda Accord in 2000. I brought them a print out from carsdirect.com and told them that I wasn’t willing to pay a single penny more than that price. The whined a bit and tried to add a $250 delivery charge but I wouldn’t back down. I got the car at that price and they hated me. The initial value that was quoted to me before I told them about my printout was a thousands more. Best of all, I got 3.9% Honda financing so my payments were actually less than if I bought it online.
That price will only remain firm as long as the customer remains interested in the car. You just have to let them know - and make them believe - that you’re perfectly willing to walk off the lot and take your business elsewhere if the price is not to your liking. And do just that. If you threaten to walk away, and then don’t, they know they’ve got a sucker on their hands.
If you walk out and they actually let you go, rather than making a new offer, then you know that you’ve probably aimed too low and that your price is unreasonable. Because no car salesperson will let you go if there’s even the slightest chance that a buck can be made on the deal.
It’s often good to try and buy the car at the end of the month, because you can often find a salesperson who needs one more sale to put him or her over some magic bonus number, and they will be much more open to dropping the price as far as possible. For example, when i was selling cars the dealership had a special bonus one month. Anyone who sold 15 cars that month (it was a small dealership) got a bonus of $1000 on top of his or her regular salary and commission. In cases like this, if it’s the 29th of the month, and you’ve sold 14 cars, then you know that selling one more car will put a grand in your pocket, even if you don’t make a cent off that particular sale. So you’re willing to discount the shit out of it just to make up the magic number and get the bonus.
The OP’s first example, where they offer you what seems like a good deal and then come back later and claim that they made a “mistake,” is a common scam. But it’s also a very easy one to deal with. All you have to do is say: “Well, i would have bought have bought the car at that price, but what you’re quoting me now is unacceptable.” And walk out. Forget the few hours you’ve wasted having your trade-in appraised and taking a test-drive. One of the things that the car salesperson relies on is that you will not want to go through the whole process again, and so will take the new, crappy offer.
Just remember that it’s worth spending another few hours to save money. If going to another dealership costs you another four hours but saves you $1,500, then surely it’s worth it. I know we’ve got a few highly-paid Dopers on this Board, but i can’t imagine that too many of us clear $375 an hour, which is what this works out at.
The last time I bought a car, I went armed to the teeth with data. I had the dealer cost on the car I was interested in, and a pretty good approximation of the value of my trade-in, both found on the 'net.
After they had looked over my trade and made me an offer, I took the numbers, and revised it as follows: The total cost of the vehicle, plus what you are willing to allow the dealer ($300 is reasonable), less the value of my trade, gives the amount that I need to fork over.
They took the sheet, and confered about it, came back with their invoice (which was pretty close to the value I had from the net), a minor adjustment on the value of the trade due to one defect that I had overlooked, and asked for $500 for themselves. The total changeover cost was over $1500 less than what they had initially proposed.
At that point, everyone’s cards are on the table, and you can wrangle as much as you want over their share. If you want to be hardass and try and get them down to $100 or less, you can go for it; if on the other hand you want to be easygoing and give them what they are asking for you can at least leave the table knowing that you did not get totally screwed on the deal.
(By the way, I would assume that, with manufacturer’s kickbacks and so forth, the dealer can still make money even if they let the car go for a nominal $0 dealer cut. Their accountants are even more creative than the ones who work in Hollywood!)
We paid cash for both of our last two cars. It made the dealing a lot easier, but I don’t think the salesmen were that thrilled or impressed. Less opportunity to make money on the financing.
That’s certainly true. When you really squeeze the last drop out of a deal, it’s generally the salesperson rather than the dealer that get screwed.
While i spent an earlier post slamming salespeople, i think that we should realize that, in many cases, they are themselves the victims of a bad system. In the “Confessions of a Car Salesman” article that Billdo linked to, Chandler Phillips spent a few months working as a salesman, and while he continued to be critical of the tactics of many salespeople, he also realized that much of the responsibility for the car industry’s poor image lies with the dealers and managers. From Part 8:
Again, like Phillips, i don’t think that this completely excuses the behaviour of many salespeople. but i do think that it mitigates it somewhat. People need to be able to pay the rent and put food on the table, and to do this they sometimes do jobs that are rather unsavoury. I tend to feel about car salespeople the way i feel about telemarketers - i don’t like the way they work, but i blame the industry as a whole for the problems, and i’m not willing to condemn those individuals for trying to hold down a job.
Actually, the salesmen probably didn’t care, because the most car dealership commission structures exclude the finance profit when working out the salesman’s cut. The manager and/or the dealership owner, as well as the finance person, certainly would prefer that you finance the car, but the salesman is only really interested in the “front-end” profit on the deal, because that is where the commission comes from.
I suppose one can look at them the way one would look at an enemy soldier: He may or may not be a jerk but the ones in charge have ordered him to kill you so you have to kill him first.